Powerful Merger Formed Between Two Category Disruptors in the Global Consumer Insights Industry

Diversified Agency Services acquires and integrates Promise Corporation with Communispace to provide leading global research and strategic consulting services to Fortune 500 brands
2012-11-28 Boston, MA

Diversified Agency Services (DAS) announced today that it has acquired the London-based innovation and co-creation consultancy, Promise Corporation. DAS plans to fully integrate Promise into Communispace, the online insight community leader it acquired last year.

“We have been watching Promise for years, as they have mastered co-creation and helped executives act intelligently based on what they learned from consumers,” said Diane Hessan, president and CEO of Communispace. “Everything about our business is focused on doing great work that matters, and the experience and dynamism of the Promise team is going to help us make our work matter even more for our clients.”

Communispace has been the fastest-growing consumer insights firm in the U.S. for the last three years, delivering unparalleled consumer engagement via private online communities, with nearly 600 communities launched to date. This acquisition allows Communispace to marry its unique research approach with the strategic consulting tools and processes that Promise has successfully pioneered over the past decade. The integration of Promise is also Communispace’s most significant step to date in expanding its global capabilities.

Having the ability to tap into consumers 24/7 has never been a more important engine for growth, as insights and marketing teams become increasingly strategic and need more meaningful and actionable interaction and engagement with today's fast-changing consumer. The partnership between Communispace and Promise will allow major brands to engage target audiences continuously and strategically on their most pressing business issues.  Over the past decade, these two companies have worked with and delivered breakthrough results, for nearly 200 of the world’s most admired brands, across a wide range of industries.

Promise Corporation is based in London and New York. Through the acquisition of Promise, Communispace will significantly expand its London team and complement its global network.
“Just as Communispace invented the idea of using online communities to listen to consumers, we are excited about our combined vision to reinvent the ways organizations gain insights and turn them into innovation and growth,” stated Charles Trevail, CEO of Promise Corporation. “Communispace gives us scale and an infrastructure which brings tremendous new opportunities to our clients and our people.”

About Promise
Promise Corporation (www.promisecorp.com) is a consultancy focused on innovation and growth. Through its pioneering use of co-creation, the company has established an international client list that includes many of the world’s leading brands. Founded in 2003, and based in London and New York, the company has a team of consultants whose skills span disciplines that include branding, insight, strategy, innovation and psychology.

About Communispace
The world’s most admired brands turn to Communispace (www.communispace.com), the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5000 clients in more than 100 countries.

Emily Paisner
Senior Global Marketing Manager
+1 617.316.4171