Press Releases

Communispace Names Former Citi Executive to Lead New York Office

Jonathan Stinnett brings consumer insights expertise and a passion for innovation.
2015-03-17, Boston, MA

Communispace announced today that Jonathan Stinnett has been named Vice President and Managing Director of Communispace’s New York City office. A former Director of Research and Insights at Citi, Stinnett is an expert in partnering with customers to drive innovation and growth within organizations.


Unhappy with State of American Healthcare, Millennials Find New Roads to Wellness

Less than half of Millennials consider regular checkups or health insurance to be part of maintaining their overall health and wellness.
2014-11-17, Boston, MA

Communispace announced today the results of a new study "Healthcare Without Borders: How Millennials are Reshaping Health and Wellness." As political, financial, and technological forces combine to remake the healthcare landscape, Millennials are highly dissatisfied with the current state of healthcare in America. As a result, today's young adults have developed alternative approaches to managing their health and wellness.


Communispace Names Franco Bonadio Chief Creative Officer

Leading brand creative will bring co-created consumer ideas and products to life
2014-10-20, Boston, MA

Communispace announced today that Franco Bonadio has been named Chief Creative Officer. As part of Communispace's continued commitment to its creative resources, Bonadio will work to bring consumer-generated ideas to life for brands by creating tangible products, innovations, communications and designs. Reporting to Chief Executive Officer Charles Trevail, Bonadio will be responsible for setting the vision, goals and priorities of Communispace's creative teams around the world.


National Car Rental Receives 2014 CX Innovation Award

Consumer Collaboration Leads to Exceptional Customer Experience
2014-05-19, St. Louis, MO

National Car Rental has received the prestigious 2014 CX Innovation Award for its ongoing collaboration with consumers to deliver an exceptional customer experience. The award, given by the Customer Experience Professionals Association (CXPA), an international non-profit organization created to guide and enhance the field of customer experience management, was presented last week in Atlanta at the CXPA's fourth annual Insight Exchange event.


Communispace Launches Communispace Health

New business unit focuses on consumer collaboration and co-creation in the health care industry
2014-03-25, Boston, MA

Communispace – the leading consumer collaboration agency – today announced the launch of Communispace Health, a new business unit dedicated to helping health care companies collaborate with consumers to create greater impact and develop competitive advantage in the marketplace. Communispace Vice President, Corey Schwartz, has been named Managing Director of Communispace Health.


Report: 70% of Consumers Would Share Personal Data in Exchange for Perks

2014-03-06, Boston, MA

Communispace, the leading consumer collaboration agency, has released a new report that delves into consumer attitudes towards targeted marketing, exploring the fine line between helpful and intrusive personalized marketing tactics. The study found that 86 percent of consumers would click a “do not track” button if it were available and 30 percent of consumers would pay a 5 percent surcharge if they could be guaranteed that none of their information would be captured. Still, proving that brands walk a tightrope when it comes to using consumer data, 70 percent said they would voluntarily share personal data with a company in exchange for a 5 percent discount.


New Communispace CEO Will Accelerate Innovation and Global Reach

Diane Hessan Appoints Charles Trevail as Her Successor
2014-01-15, Boston, MA

Diane Hessan, President and CEO of Communispace, the pioneer in online communities for consumer insights, announced today that she will transition to Chairman of the company, effective March 1. She has named Charles Trevail, a senior Communispace executive and well-known thought leader in the co-creation field, as the company’s next CEO. Trevail, who has been leading the company’s aggressive global expansion, will step into the role to build upon Communispace’s explosive growth over the last year.


Heinz Uses Communispace as Secret Sauce in Successful Foodservice Website Relaunch

Online destination exceeds total 2011 traffic in eight weeks
2013-04-15, Boston, MA

Today Heinz Foodservice and Communispace – a consumer collaboration agency – revealed the strategic insights behind the successful relaunch of Through “Let’s Dish,” a Communispace online community of foodservice professionals, Heinz discovered a considerable lack of business-building resources for foodservice operators and redesigned its website to fill this void. Only eight weeks after the relaunch, website traffic exceeded total visits from the previous year and continues to increase steadily. 


Double Disruption

Two major players combine to create a new force in the consumer-driven consultancy and insight sectors
2012-11-28, London

Diversified Agency Services (DAS) announced today that it has acquired the London-based innovation and co-creation consultancy, Promise Corporation. DAS plans to fully integrate Promise into Communispace, the online insight community leader it acquired last year. 


Powerful Merger Formed Between Two Category Disruptors in the Global Consumer Insights Industry

Diversified Agency Services acquires and integrates Promise Corporation with Communispace to provide leading global research and strategic consulting services to Fortune 500 brands
2012-11-28, Boston, MA

Diversified Agency Services (DAS) announced today that it has acquired the London-based innovation and co-creation consultancy, Promise Corporation. DAS plans to fully integrate Promise into Communispace, the online insight community leader it acquired last year. 


Bullying Prevention Campaign to Empower Parents Launches During National Bullying Prevention Month

Multimedia PSA campaign developed by Ad Council and DDB New York in partnership with AOL, Facebook, Johnson & Johnson, Free To Be Foundation, Waitt Institute for Violence Prevention, filmmaker Lee Hirsch (BULLY) and The BULLY Project, and U.S. Departments of Education and Health and Human Services --Campaign partners also include Carat, Communispace, MLB Network, National PTA, Univision and Turner Broadcasting's CNN and Cartoon Network
2012-10-18, New York, NY

/PRNewswire via COMTEX/ -- More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.

To view the multimedia assets associated with this release, please click:


Communispace Expands Proprietary Emotion-Driven Research Methodologies

Agency uses distinct tools to tap into consumer emotions behind subconscious purchasing decisions
2012-10-16, Boston, MA

Communispace, a leader in building online communities that transform the way global brands listen to and understand their consumers, today expanded their emotions-focused methodological approach with Emotive Elicitation, a proprietary methodology that uses body language images to uncover subconscious consumer emotions and perceptions. Knowing that 80 percent of purchasing decisions are made subconsciously, Emotive Elicitation joins Communispace’s EmotionCentric Explorer, a free association methodology, to tap into key emotional benefits that act as principle drivers for consumer choices. The company’s groundbreaking work understanding emotional triggers allows their Fortune 500 clients to obtain game-changing insights that inspire fresh business-building ideas.


Communispace Expands Global Footprint into China

Company brings community management expertise to emerging market
2012-07-24, Boston, MA

Following extensive growth that has tripled revenue over the last five years, Communispace announced their expansion into China today. Communispace is a leader in building online communities that transform the way global brands listen to and understand their consumers. The decision to enter this market was a result of strong client demand and the opportunity to bring their international community expertise to one of the most vibrant markets in the world. As part of this expansion, Communispace will be partnering with Jigsaw International, a pioneering Chinese consumer insights company that is widely recognized for its innovative approaches and storytelling capabilities. The Shanghai office will serve as Communispace’s eighth office and third regional headquarters.


Communispace and Client Alberto Culver Receive Top Industry Accolades for Customer Insights Community

Leading Analyst Firm Honors Communispace for 5th Year in a Row
2011-10-28, Boston, MA

Today, Communispace, the leader in providing online consumer insights communities for the world’s most esteemed brands, announced it’s the recipient of a prestigious Forrester Groundswell Award for its Alberto Culver customer insight community. The fifth annual Forrester Groundswell Awards were announced this week at the Forrester Consumer Forum in Chicago. Out of over 200 entries received in all categories, the Alberto Culver community won an award in the “Business to Consumer, North America” Embracing category. The Embracing category recognizes the best use of social media to involve customers in innovation. This is the fifth consecutive year Communispace has won a Forrester Groundswell Award with their clients. 


MassEcon Announces Communispace as a Gold Winner for the 8th Annual Team Massachusetts Economic Impact Awards

2011-10-05, Boston, MA

Communispace has been named as a Gold Winner for the Team Massachusetts Economic Impact Awards, awarded annually by MassEcon (Massachusetts Alliance for Economic Development). The awards celebrate companies that have made an outstanding contribution to the Massachusetts economy. The winners from each region will be recognized at an awards luncheon on November 22nd at the Seaport Hotel in Boston. Over 400 are expected to attend, including featured speaker Governor Deval Patrick.


Communispace Launches Industry-First iPad App: CSpace Engage!

‘CSpace Engage!’ Highlights New Approach to Understanding the Value and Necessity of Garnering Consumer Insight
2011-08-18, Watertown, MA

Communispace, the leader in providing online consumer insights communities for the world’s most esteemed brands, has today announced the launch of CSpace Engage!, an iPad app dedicated to providing a broad overview of the value of insights communities in an easy-to-digest format. As leaders in utilizing new technologies and innovation to deliver actionable business insights for leading brands around the world, Communispace’s new exclusive iPad app provides an insider look at ways to transform businesses through consumer insights. 


New Research Reveals that Personalized, Curated Content is Key To Effective Mobile Marketing

Consumer Research Leader Communispace Examines the Lives, Hearts, and Minds of Mobile Consumers
2011-08-16, Watertown, MA

As mobile devices become the primary means for a growing, worldwide population to access the Internet, the ability to interact with these consumers in meaningful and compelling ways has become increasingly important for brands to consider. New findings from leading consumer research company Communispace offer a deep look into the minds of mobile users and reveal ways to better engage these connected, empowered, and nimble consumers. 


Growing up Tech: Digital Kids and their Families Hold Key to Bright Future

New Research from Ogilvy & Mather and Communispace Reveals Tech-Savvy Kids and Families Have a More Positive Mindset and Express Less Anxiety about the Future — Following in the footsteps of this group, provides consumers and brands with a surprising and optimistic roadmap for the future.
2011-06-15, Watertown, MA and Chicago, IL

Consumer technology is in a constant state of evolution, but the adoption rate varies and the role it plays in families’ lives has become a controversial topic. Today, Ogilvy & Mather, in partnership with leading consumer insights company Communispace, released findings from its new joint research study, ‘Tech Fast Forward: Plug in to see the brighter side of life,’ which takes a deep dive into the role technology plays in families’ lives today, exploring the mindset of tech-savvy kids and their families, as they pave the way for what lies ahead for consumers and brands alike.


Communispace Announces Sally O’Rourke as Managing Director for Europe

2011-06-09, London, UK

Communispace, the leader in providing online consumer insights communities for market research, has today announced the appointment of Sally O’Rourke to the role of Managing Director of Europe, effective from 6th June. Sally brings with her over 20 years of global management and leadership experience from a wide range of industry sectors including IT, Telecoms, Digital Media and Retail Intelligence.


Communispace and Ad Council Announce Partnership to Provide Consumer Insights that Inform National Public Service Campaigns

Community Insights Foster Creativity around Ad Council Initiatives
2011-04-14, Watertown, MA and New York, NY

Today Communispace, a pioneer of online customer insight communities for the world’s leading brands, and the Ad Council, a non-profit organization that delivers critical messages on topics such as preventive health, education and community well-being to the American public, announced a 2011 partnership to capture consumer insights via online communities, that will help develop effective and targeted public service advertising (PSA) campaigns. The collaboration was solidified following the success of Communispace’s 2010 research on behalf of the Ad Council’s national Child Passenger Safety campaign.


Communispace and Starcom MediaVest Group Multicultural Launch First of its Kind Insight Community for Hispanic Multicultural Market

On-line Hispanic Community to Serve as Resource for Communispace and Starcom MediaVest Group Multicultural Clients Offering Insights into the Largest U.S Growing Population according to US Census Data
2011-04-06, Boston, MA and Chicago, IL

Today, Communispace, a pioneer of online customer insight communities for the world’s leading brands, and Starcom MediaVest Group (SMG) Multicultural, a leading, full-service media specialist company, announced an exciting new partnership with the launch of a joint consumer insight community focusing on the Hispanic multicultural market. As part of the partnership, Communispace and SMG Multicultural division will use the community to provide respective clients with rich insights into the largest growing U.S Population to transform Hispanic marketing strategies.


Omnicom Group's Diversified Agency Services (DAS) Acquires Communispace

2011-02-07, New York, NY

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), announced today that it has acquired Communispace Corporation, the research pioneer of online consumer insight communities for the world’s leading brands. 


Communispace Receives Top Industry Accolades for Customer Insight Communities

Leading Analyst Firm Honors Communispace for Delivering ROI via Online Communities for Godiva and InterContinental Hotels Group/Chase Credit Cards
2010-10-29, Boston, MA

Today, Communispace, a pioneer of online customer insight communities for the world’s leading brands, announced it’s the recipient of two prestigious Forrester Groundswell Awards for its Godiva Chocolatier and its joint InterContinental Hotels Group (IHG) and Chase customer insight communities. The fourth annual Forrester Groundswell Awards were announced this week at the Forrester Consumer Forum in Chicago. Out of nearly 130 entries received in all categories, Godiva and IHG/Chase’s communities won awards in the “Business to Consumer, North America” listening and embracing categories, respectively. The listening category involves programs aimed at listening to customers to better understand them, and the embracing category involves integrating customers into the businesses itself. This is the fourth consecutive year Communispace won Forrester Groundswell Awards with their clients. 


Communispace Identifies Connection, Value and Product Life Cycle as Drivers to "Buy Local"

Global Online Research Study Uncovers Consumer Insights to Aid Business Success
2010-09-30, Boston, MA

Today, Communispace announced the findings of a proprietary research study called "Local Eyes: The Newly Focused Consumer Lens," which explores the growing consumer trend to purchase "local." Through a multi-method online approach, Communispace researchers tapped nearly 1,000 consumers from 10 different countries around the globe to learn how they define, prioritize and support local endeavors.


Communispace Announces Howard Kogan as Chief Technology and Strategy Officer

2010-09-28, Boston, MA

Today, Communispace announced the appointment of Howard Kogan to the role of Chief Technology and Strategy Officer, effective immediately. He brings with him over 15 years of experience leveraging technology-enabled strategic services to help companies use the Internet to develop immersive experiences and deliver measurable business value. As Chief Technology and Strategy Officer, Howard leads Communispace's engineering, product management, strategy, research and innovation teams. 


Communispace Achieves 29 Percent YOY Revenue Growth and Expand Product Portfolio

An Increase in Customer Communities and Solutions Drives Business Success
2010-08-17, Boston, MA

Today, Communispace announced a hat trick of growth—consistent increase in revenue, a growing customer base and additional innovative product offerings—during an economic  climate where staying flat is considered a positive. Since its inception in 1999, Communispace built more than 350 consumer-engaging communities, increased its own employee base to 290 and experienced a 29% revenue growth year-over-year. Communispace also boasts a 94% year-to-date retention rate and a high renewal rate. These achievements helped Communispace gain acknowledgment in therecent Honomichl Report of Top 50 U.S. Marketing Research Firms by ranking it first among the fastest growth Market Research firms in the U.S. and 26 out of 50 overall.


Research Reveals Emergence of Radical New Individualism

Sustainability is the New American Dream
2010-03-15, Chicago, IL

Today's consumer is emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities, according to a just released quantitative study of 1200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with leading consumer insight company Communispace. (Study may be downloaded here


Elsevier Launches Global Online Community of Research Administrators and Managers

Academic Publishing Leader Tapping Community's Insights to Uncover Industry Challenges and Inform Product Innovation and Co-Creation
2010-03-01, Boston, MA

Communispace, a pioneer of online customer insight communities for some of the world's leading brands, and its client Elsevier, a leading publisher of scientific and technical products and services, today announced the creation of a brand new online community of 150 research administrators and managers from all over the world. The community will provide an open forum for members to connect with fellow research administrators and managers from across the globe, discuss the latest trends in scientific research and exchange ideas to help shape new Elsevier concepts and products. Through online discussions and collaborative projects, Elsevier will solicit feedback from this core group of its customers on SciVal, its product suite designed to help researchers explore grant opportunities, obtain funding and share ideas across disciplines. 


Elsevier Using Private Online Communities to Open Doors to its Customers

Two Communities of Librarians and Researchers Enable Publisher to Co-innovate on New Products and Services
2009-12-07, Boston, MA

Communispace, a pioneer of online customer insight communities for some of the world's leading brands, and its client Elsevier, a leading publisher of scientific and technical products and services, celebrated their first year of successful online community collaboration. Through online discussions and activities of two private communities, one consisting of librarians and one made up of researchers, Elsevier is fostering transparency among its customers and extracting valuable insights that ensure product and service innovation is customer-driven and validated. 


Communispace Unwraps Complexities and Market Implications of the “Sandwich Generation”

New Research Provides a Layered Look at Challenges Faced by Caregivers of Both Children and Parents
2009-11-03, Boston, MA

Communispace, a leading provider of online customer insight communities, today released the findings from its latest research, “The Sandwich Situation: A layered looks at the complex lives of multi-generational caregivers,” providing an in-depth analysis of the lives, needs and choices of this growing population. Over 20 million Americans find themselves “sandwiched;” simultaneously taking care of aging parents while raising small children and teenagers. Communispace looked across their communities at sandwiched men and women to generate insights, through earnest and intelligent listening, that will help brands better understand this emerging consumer segment and drive innovation for a variety of industries, including insurance, financial services, pharmaceutical, healthcare and travel.  


Independent Research Firm Cites Communispace as a Leader in Report on Market Research Online Community Vendor

Communispace Gets the Top Scores for All Three Dimensions: Current Offering, Strategy and Market Presence within the MROC Category
2009-10-29, Boston, MA

Communispace, pioneer of online customer insight communities for the world’s leading brands, today announced that it has been named a leader in The Forrester WaveTM: Full-Service Market Research Online Community (MROC) Vendors, Q4 2009. Communispace was among the select companies that Forrester invited to participate in the report—the first of its kind for the MROC sector—which includes vendors that help clients build and maintain private online communities that are systematically used for market research purposes. 


Communispace and Scholastic Book Clubs Win Prestigious Social Media Award for Engaging Customers in Innovation

Co-Creation Community of Parents and Teachers Used throughout New Product Development Process
2009-10-27, Boston, MA

Communispace, creator of online customer insight and innovation communities for some of the world’s leading brands, and its client Scholastic Book Clubs were awarded a 2009 Forrester Groundswell Award in the Business-to-Consumer (B2C) Embracing category.  The Forrester Groundswell Awards recognizes excellence in achieving business and organization goals with social technology applications.  In this collaboration, Communispace and Scholastic Book Clubs created a private customer community to help make the popular Scholastic Book Clubs flyers even better.  This community, consisting of 200 teachers and 100 parents of children in grades K-6, helped Scholastic understand how the two groups think about book selection, which elements they find to be the most important and how they match children with the right books.  The insights and ideas given directly by customers to Scholastic allowed the company to be confident and quick in making carefully-considered adjustments to its presentation in the Book Club flyer.


Communispace CEO Wins Coveted Entrepreneur of the Year Award

Greater Boston Chamber of Commerce Honors Diane Hessan as an Influential Business Leader and Community Contributor
2009-09-14, Boston, MA

After an extensive application and interview process, the Greater Boston Chamber of Commerce named Diane Hessan, CEO of Communispace, its 2009 Entrepreneur of the Year. The selection committee—comprised of an elite group of previous award winners and local executives—chose Diane from a highly-competitive pool of prominent business leaders, based on her exceptional leadership at Communispace and remarkable contributions to the Boston community.


Communispace and Colmar Brunton Combine Research Expertise to Become the Authority on AsiaPac Consumer

Expansive Growth Earns Company Coveted Spot Among the Top Market Research Firms Nationwide
2009-09-08, Boston, MA and Sydney, Australia

Communispace, pioneer of online customer insight communities for the world’s leading brands, and Colmar Brunton, Australia's largest independent ad-hoc market research agency, today announced an exclusive partnership to develop private online communities within the Asia Pacific region. The companies are working hand-in-hand to develop and manage communities for brands targeting Australian and New Zealand consumers, equipping marketers with a deeper understanding of shoppers across the region. The partnership matches Communispace’s unparalleled expertise in community listening with Colmar Brunton’s knowledge of the region and market research, resulting in a level of customer insight previously unavailable to Australia and New Zealand focused companies


Communispace Named to Honomichl List of Top 50 Market Research Companies

Expansive Growth Earns Company Coveted Spot Among the Top Market Research Firms Nationwide
2009-07-30, Boston, MA

Communispace, pioneer of online customer insight communities for the world’s leading brands, today announced it’s been named a Honomichl Top 50 U.S. market research company, based on annual revenue from 2008. Making the list for the first year and ranked at number 29, Communispace reported $29.4 million in U.S. revenues, up 27.3 percent over 2007. Due to the rapid expansion of its global practice, Communispace also experienced an increase of 3.9 percent, or $1.2 million, in total revenue from outside the U.S., bringing its total worldwide research revenue to $30.6 million.


Giant Food Stores Names Communispace 2009 Marketing Vendor of the Year

Communispace Private Online Community Feeds Grocer’s Appetite for Consumer Insights
2009-07-27, Boston, MA

Communispace, pioneer of online customer insight communities for the world’s leading brands, announced that Giant Food Stores, one of the leading supermarket operations in the U.S., has named the company its Marketing Vendor of the Year. For Giant, Communispace developed The Shoppers’ Idea Exchange, a highly successful private, online community that gathers ongoing feedback from customers about their behaviors, thoughts and emotions around meal-planning, comparison shopping, budgeting and more. 


Communispace Announces Major Expansion of Its Global Capabilities

Communities Now Span 84 Countries with Support for 11 Languages
2009-07-20, Boston, MA

Communispace, the leader in building online customer insight communities for the world’s leading brands, has significantly expanded its global capabilities in response to widespread client demand. Despite the economic downturn, the company has recently received more requests for communities that cross geographic and cultural boundaries than in any other time during its 10-year history. In response, Communispace has evolved its infrastructure and expanded its global team, capitalizing on its experience working with community members from 84 countries.


Behind the Launch of the New Liz Claiborne New York: Its Customers

Online Community of Hundreds of Women Help Design Re-Launch of An Iconic Fashion Brand from Head-to-Toe
2009-06-17, Boston, MA

Liz Claiborne New York today revealed it has designed a private online community of both customers and non-customers to help re-launch the brand, now under the creative direction of fashion icon Isaac Mizrahi. By listening to and interacting with 300 customers on a daily basis through its private Advisory Council community, Liz Claiborne New York becomes the first-ever apparel brand to actively engage its customers in such an ongoing, immersive way. The members of this group have played a role in shaping many aspects of the brand re-launch from the functionality of the new interactive Web site to the specifics of a new loyalty program.


BBJ Recognizes Gary Arena as CFO of the Year Honoree

Communispace CFO Selected as Recipient of First-Annual CFO Award
2009-06-05, Boston, MA

Communispace, creator of online customer communities for the world’s leading brands, today announced that the Boston Business Journal has recognized CFO Gary Arena as an honoree for the 2009 CFO of the Year Award in the Midsized Private Companies category. This prestigious award recognizes Boston-area CFOs who demonstrate extraordinary leadership, financial performance and personal commitment to their businesses and their communities.


Communispace Wins 2009 New England Innovation Award

SBANE Selects Communispace as One of Nine Most Innovative Companies from Pool of 180+ Nominees
2009-05-19, Boston, MA

After considering 180 nominees, The Small Business Association of New England (SBANE) has named Communispace winner of the New England Innovation Award in the For-Profit category. This prestigious annual award, given to companies that have demonstrated both a heritage of innovation and bottom-line results, was announced last week after a rigorous judging process. The award recognizes Communispace’s continued success in revolutionizing the way brands are generating insights from their customers.

TWEET IT's Online Community is a Big Deal for Bargain Shoppers

Community of 300+ Members Keeps Online Retailer Fresh and its Customers Loyal
2009-05-19, Salt Lake City, UT, Inc. (Nasdaq: OSTK), known for offering brand-name merchandise at discount prices, is making an even bigger deal out of its private online community, The District O Private Lounge. Featuring 300+ active members, the Private Lounge enables customers to play significant roles in keeping the online retailer fresh and its customers loyal. In its first year, the community has helped revitalize's loyalty program, Club O, refine its popular television advertising, reinstate some of its customers' most-missed web features and reinvigorate's holiday shopping sales.


Communispace Welcomes Paula A. Sneed and John R. Lauck to Board of Directors

Company Taps Top Marketing Executives for Board Seats
2009-04-30, Boston, MA

Communispace, creator of online customer insight communities for the world’s leading brands, today announced that Paula A. Sneed and John R. Lauck have been appointed to the Company’s Board of Directors, effective immediately. With nearly five decades of marketing experience between them, both Ms. Sneed and Mr. Lauck bring expertise in developing and growing some of the world’s most recognized brands


Elsevier Partners with Communispace to Launch Global Online Community

Innovation Explorers unites 300 researchers from 69 countries
2009-03-25, Amsterdam

Elsevier, the leading publisher of scientific, technical and medical information products and services, today announced the launch of Innovation Explorers, an online community of 300 researchers from 69 countries.  Through online activities ranging from facilitated chats to one-on-one interviews, the members will help Elsevier identify, design and deliver relevant products and services that resonate with and inspire research scientists around the world. 


Communispace Increases Revenue by 30 Percent in 2008

Year Ends with 81 Clients and 126 Active Online Communities
2009-02-02, Boston, MA

Communispace, creator of online customer communities for the world’s leading brands, today announced that it grew its revenues by 30 percent in 2008, the 9th consecutive year of double-digit growth. Among its existing clients, nearly 90 percent renewed their already active communities, and many of them expanded the number of communities they have, as they continue to benefit from the ongoing insights that spark new innovation, improve marketing effectiveness and strengthen relationships with customers.  Among Communispace’s new clients in 2008 were MTV, Chili's Grill & Bar, Heinz, Verizon and Orbitz Worldwide.


Communispace Named One of the Top Places to Work in Massachusetts by The Boston Globe

2008-11-11, Boston, MA

Communispace, creator of online customer communities for more than 100 of the world’s leading brands, today announced that it has been named one of the Top Places to Work in Massachusetts by The Boston Globe.


Communispace and Mattel Win Prestigious Analyst Award for Using a Customer Community to Get it Right with Moms

2008-10-29, Boston, MA

Communispace, creator of online customer insight communities for more than 100 of the world’s leading brands, and its client Mattel were awarded a 2008 Forrester Groundswell Award in the “Listening” category for getting it right with consumers during a 2007 worldwide toy recall. Communispace was also a finalist in the “Embracing” category with its client MTV. This is the second year in a row that Communispace has won in the “Listening” category for the Forrester Groundswell Awards.


InterContinental Hotels Group Partners with Communispace and Digitas to Harness the Voice of its Customer

Insights from its private online communities transform the creative process and bolster loyalty program
2008-10-07, Boston, MA

Communispace, creator of online customer insight communities for more than 100 of the world’s leading brands, today announced that both IHG and its agency, Digitas, have benefitted from IHG's two highly successful Communispace communities. Digitas is among a vanguard of agencies that uses insights from its partners’ private online communities to transform the creative process. Both Digitas and IHG, the world’s largest hotel company by number of rooms, have leveraged the voice of IHG's customers to drive both business decisions and creative campaigns.


InterContinental Hotels Group and Communispace Sign two-year Agreement

World’s largest Hotel Company by rooms renews and expands its commitment to listening to its customers
2008-09-03, Boston, MA

Communispace, creator of online customer insight communities for more than 100 of the world’s leading brands, today announced that it has expanded its relationship with IHG (InterContinental Hotels Group), the world’s largest hotel company by number of rooms.  IHG has more than 590,000 rooms in nearly 100 countries and approximately 160 million stays each year.  


Communispace Sees Record Growth in First Half of 2008

New client wins—with brands such as MTV, Chili's Grill & Bar and Verizon Telecom—and more than 30 renewals drive a 35 percent revenue increase over the first half of last year Company maintains 90+% client renewal rate
2008-08-21, Boston, MA

Communispace, creator of online customer insight communities for more than 100 of the world’s leading brands, today reported record performance for the first half of 2008. To date this year, the company has signed 11 new clients, including MTV, Chili's Grill & Bar and Verizon Telecom; renewed or expanded more than 30 communities; and seen its revenue increase 35 percent over the first half of 2007. The company is now actively facilitating more than 100 online communities, and more clients are starting to expand their programs by implementing additional communities focused on new consumer segments.


Communispace Announces Proprietary Research that Provides Unique Insights into Hispanic Online Community Behavior

Findings suggest that social networks, if done right, are an effective channel for communicating with Hispanic audiences.
2008-08-14, Boston, MA

Communispace, creator of private, online customer communities for more than 100 of the world’s leading brands, today announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.


Communispace Adds Powerful Text Analytics Capabilities to its Online Community Offering

Tool provides a new way to keep a pulse on the conversations within Communispace communities over time; can gauge emotional context of conversations
2008-08-06, Boston, MA

Communispace, creator of online customer communities for more than 100 of the world’s leading brands, announces the availability of Communispace Premium Text Analytics, adding yet another powerful analysis tool to the already robust offering currently available in the company’s communities. By mining, analyzing and trending thousands of community conversations—far more than is possible by human intelligence alone—Premium Text Analytics gives marketers a new and powerful way to listen to the voice of their customers. Particularly for Communispace clients with multiple communities who have been listening to customer conversations over several years, this tool helps to harvest even more meaning from what’s been discussed.


Communispace CEO Diane Hessan Named Ernst & Young Entrepreneur of the Year 2008 Award Recipient

2008-06-30, Boston, MA

Communispace, creator of online customer communities for more than 100 of the world’s leading brands, today announced that CEO and co-founder Diane Hessan was named winner of the 2008 Ernst & Young Entrepreneur of the Year Award in the Marketing Services category in New England.  The prestigious global awards program, now in its 22nd year, recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities.


Communispace Recognized in Boston Business Journal's Second Annual Pacesetters Award

Online Community Pioneer Continues to Lead the Industry
2008-05-01, Boston, MA

 Communispace, creator of online customer communities for more than 100 of the world’s leading brands, was named as one of the region’s fastest-growing private companies in the Boston Business Journal’s second annual Pacesetters awards. The honor recognizes the company's skill in managing a rapidly-growing company, showing robust revenue growth, and creating successful business strategies in a competitive business environment.


Boston Business Journal Names Communispace One of the Best Places To Work

Winners recognized for job satisfaction, advancement opportunities & benefits
2008-04-30, Boston, MA

The Boston Business Journal announced its annual list of the region's best places to work. Communispace Corporation was among the winners in the medium-sized business category. All 60 honorees will be profiled in a special supplement to the Boston Business Journal on June 13th.


Communispace Nearly Doubles its Revenue in 2007

60 New Clients Discover the Benefits of Listening within Private Online Communities
2008-04-16, Boston, MA

Communispace, the creator of online communities that harness the voice of the customer to produce real business results, solidified its leadership in 2007 with a year of major achievements, including nearly doubling its year-over-year revenue, maintaining its 90+ percent client renewal rate, strategically expanding internationally and significantly enhancing its technology infrastructure. Communispace built 60 new communities for corporate clients in 2007, leveraging the use of social networking to generate continuous customer insights.


Move Over Maslow: Gaining business value from social networking comes from fulfilling six human social needs, says new Communispace research report

2007-11-29, Watertown, MA

Maslow presented his famous hierarchy of human needs in the 1943 paper, “A Theory of Human Motivation.”  Fast forward 64 years to a new cyber-psychology view:  people are looking to fulfill six essential social needs online, and businesses that help facilitate those needs are more likely to create deeper emotional bonds than usually exist between companies and customers, according to a new research report released today by Communispace. These deeper relationships in turn result in greater consumer insights, advocacy and loyalty.


Smaller communities get big results when goals are relationships and insights, says new Communispace report

2007-11-29, Watertown, MA

With more than half of U.S. adults and 75 percent of young people participating in online groups, marketers are trying to figure out the most effective way to access customers through online communities. There is no one answer as different types of communities are appropriate for different business goals. However, for companies that want to build relationships, glean deep customer insights, and benefit from the inevitable advocacy that results, smaller, private and branded communities are proving to be better choices than large, public sites, according to a new Communispace research report.


Communispace Corporation Named Social Media Company of the Year at the 2007 Mass Technology Leadership Award

2007-10-18, Boston, MA

Communispace Corporation has won the prestigious Social Media Company of the Year award given by the Massachusetts Technology Leadership Council at its annual Awards Gala. These awards recognize the best and brightest technology innovators and leaders. Awards are also bestowed upon companies that either develop or implement innovative technology solutions. The recognition highlights recent and significant contributions to companies or the broader industry. Communispace and other winners were recognized at a Council event held at the Westin Copley Plaza, Boston on October 18.


Is research fatigue a myth? Communispace study finds consumers willing to do more to help marketers

2007-10-18, Boston, MA

Consumers are fatigued with traditional research surveys, but they have plenty of energy when it comes to helping marketers who creatively engage with them in private online communities, according to a new Communispace study, “Creating a Culture of Participation.”


Communispace and Charles Schwab win social technologies award for Generation X online customer community

2007-10-12, Boston, MA

Communispace, the leader in building and managing online customer communities, and its client Charles Schwab today were named winners in the “Listening” category of the Forrester Groundswell Awards, announced yesterday at the annual Forrester Consumer Forum in Chicago.


Communispace doubles revenues, increases staff by 50 percent, sustains high client renewal rate

2007-08-07, Boston, MA

Communispace, a leader in building and managing online customer communities, doubled its revenues in the first half of 2007, signed 21 new clients, increased its staff 50 percent, and sustained its 90+% renewal rate among its clients. In addition, it released four new research studies about how customer engagement and influence play out on the Internet. To date, the company has run 275 private customer communities for clients across industry sectors, including GlaxoSmithKline, Hewlett-Packard, Kraft, Avon and Charles Schwab.


2007 Technology Leadership Awards Finalists

Mass Technology Leadership Council Announces First Group Of Finalists For The 2007 Technology Leadership Awards
2007-07-02, Boston, MA

The Mass Technology Leadership Council, Inc. announced the first group of finalists of the Council’s annual Technology Leadership Awards honoring Massachusetts companies and individuals who best exemplify leadership and excellence in business and technology. Unlike most technology awards, The Technology Leadership Awards recognize outstanding achievement in both the development and deployment of information technologies that address critical business issues.


Control private online community less for better customer insights

Companies win when customers drive the conversation in private online communities, says new Communispace research
2007-06-11, Boston, MA

The less companies try to control the activities in their private online communities - and the easier they make it for customers to interact and initiate dialogue - the more vibrant and valuable the community will be for both the brand and customers, according to new research released today by Communispace.


Social Networking Company Promotes Exec to Senior for Innovation and Design

Communispace Promotes Julie Wittes Schlack to Senior Vice President, Innovation and Design
2007-04-27, Boston, MA

Communispace, the leading provider of private online communities, has promoted Julie Wittes Schlack to senior vice president of Innovation and Design.


Higher Levels of Customer Engagement in Private Online Communities

Smaller, Private Communities Get Significantly Higher Levels of Customer Engagement, Says New Communispace Research
 86 Percent Participation Rates Show the Value of Privacy and Customer Intimacy
2007-03-20, Watertown, MA

In this new era of "conversational marketing", the measure for engagement in a community isn’t the number of people logging on. Rather, it’s how actively people participate in the community, according to research just released by Communispace, the leading provider of branded online communities.


Participation Key to Capturing Customer Insights from Online Communities

Communispace Business Surges for Third Consecutive Year; 96 Percent of Clients Renew Their Online Communities
2007-02-01, Watertown, MA

Communispace, the leader in creating and managing private online customer communities, today announced that sales increased 91 percent in 006. The company added to its client list 29 major corporations from all sectors including pharmaceutical, technology, and financial services. Existing clients renewed their communities at a 96 percent rate, with nearly half of them expanding their relationship with Communispace by introducing additional online communities to engage both their business and consumer targets. New clients included Dell, Godiva, ConAgra, Novartis, Cox Enterprises, Cadbury-Schweppes, and Capital One. Communispace's business has nearly doubled year over year for the past three years, reflecting companies' stepped-up commitment to engaging customers in ongoing, meaningful conversations. Online communities are powerful because they give customers a voice in everything from new products and packaging to channel strategy and promotions, and provide marketers with an authentic and continuous way to listen to, and involve customers."


Online Communities Software Awarded Patent

Communispace Awarded U.S. Patent for Its Software System for Online Communities;
 Specialized Features Increase Participation and Value of Communities
2007-01-17, Watertown, MA

The United States Patent Office has awarded Communispace, the leader in building online customer communities, a patent for its online community software application.
 "From working closely with our clients over seven years to build and facilitate more than 225 private, online communities, we’ve learned about the essential ingredients in creating an engaging experience. We have developed specialized social software and process applications that engage customers and generate a level of consumer insight well beyond commodity applications like chats or bulletin boards," explains Brian Harrold, chief product and technology officer at Communispace. "This patent recognizes our unique capabilities based on the sociology of human interaction, an essential element in successful online communities. You can’t simply put up a standard bulletin board and call it an online community."


Fortune 500 Firm Innovatively Uses Online Customer Communities And Wins Recognition

CDW’s Innovative Use of Online Communities to Strengthen Customer Relationships Wins "Best-in-Class’’ Recognition from ITSMA
2006-11-21, Vernon Hills, IL

CDW Corporation’s (NASDAQ:CDWC) innovative use of online customer communities to listen and collaborate with customers has earned the company a top award from the Information Technology Services Marketing Association (ITSMA).


Online Customer Communities Seen As Best Practice in Consulting Leader's New Book

Online customer communities seen as a best practice in Outside Innovation:
 New book by Patricia Seybold features Communispace and clients
2006-10-26, Watertown, MA

Online customer communities are central to creating innovative products and customer experiences, according to best selling business writer Patricia Seybold in her new book "Outside Innovation: How Your Customers Will Co-Design Your Company’s Future." "What I realized in researching this book is that almost all of the two dozen best practice business cases had one thing in common: vibrant online customer communities," she says.


10 Best Practices for Online Customer Communities

Making Social Networking Work for Marketing:
 Communispace Shares 10 Best Practices for Online Customer Communities
2006-10-04, Boston, MA

New advice for companies looking for proven ways to inject social networking into their marketing programs: build online communities – and make them private, keep them small, and treat members as advisors to the company. These best practices and several others are offered by Communispace based on its experience building and facilitating over 225 online customer communities for global corporations. According to Communispace, online customer communities can help companies deeply connect with their customers and prospects, capture marketing insights, and build brand advocates. But some of the most successful techniques for running communities are counterintuitive for marketers.


15 New Online Customer Communities Launched

Have They Got Some Advice for You:
 Communispace Launches 15 New Online Customer Communities
2006-07-31, Watertown, MA

While many people are hitting the beaches this summer, thousands are glued to their new online customer communities, talking about technology, underwear, newspapers, makeup, home decorating, budget travel and life after 50. Communispace, a leader in developing and running online customer communities, has launched 15 new communities this summer for clients like Hewlett-Packard, Jockey, Avon, Behr Paint, Cendant, the L.A. Times, and Eons. The firm’s business has grown more than 100% in the past year, now having managed more than 225 online communities.


New Executive to Lead Client Relationships in Customer Engagement

Communispace Adds Senior Talent to Manage Rapid Growth;
 Customer Engagement Executive Clare Robinson to Lead Client Services
2006-07-20, Boston, MA

Communispace – the leading creator of private online customer communities – today announced that Clare Robinson has joined the company as Senior Vice President of Client Services. The company is adding executive bench strength in response to over 100% growth in the last year.


May 08, 2006: Listen to Customers and Build Customer Loyalty

Listening is the New Killer Marketing App:
 New Communispace research Shows Private Online Customer Communities Boost Customer Engagement and Increase Trust, Word-of-Mouth, Purchase Intent
2006-05-08, Watertown, MA

Companies searching for the holy grail of customer engagement — the emotional bonding, trust and word-of-mouth that result in genuine customer loyalty (as opposed to “satisfaction”) and that drive sales growth –– will find new answers in a research study of 20 different private, online customer communities conducted by market leader Communispace. Study highlights were released today, and include findings that 82 percent of community members said they were more likely to recommend the client company’s products since joining its community; 76 percent felt more positively about the company; and 52 percent reported that they were more inclined to purchase products from the sponsoring company.


Communispace Named "Cool Vendor" by Leading Analyst Firm

2006-04-03, Boston, MA

Communispace, which creates and runs online customer communities for major corporations, today announced it has been included in the list of "Cool Vendors" in the "Cool Vendors in CRM Sales and Customer Service and Support, 2006" report by Ed Thompson, Scott Nelson, Michael Maoz, et al, of Gartner, Inc.


Communispace Wins 2006 WizKids™ Innovation Award

Charles Schwab Community Shows New Customer Relationship Approach
2006-01-20, Watertown, MA

Communispace, which creates and runs online customer communities for major corporations, today announced that it has been awarded a 2006 WizKids™ innovation award by the Beagle Research Group.

The annual award is given to emerging companies that demonstrate new and innovative solutions to business problems in customer relationship management. Other winners are BlueRoads, Rearden Commerce, Knowlagent, Five9, ShareMethods, RightNow Technologies, Eloqua Corporation, and


Customer Engagement through Private Online Communities

Communispace Develops 200th Customer Community Attributes Growth to “Engagement Marketing” Demand
2006-01-18, Watertown, MA

Communispace, which creates and runs private online customer communities for major corporations, today announced that it added 17 new clients in 2005, including Charles Schwab, GlaxoSmithKline and PepsiCo, bringing the number of customer communities it has developed to 200.


Private Online Community Firm Boasts Best Boss

FSB: Fortune Small Business Announces 2005 List of Best Bosses
Best Bosses Treat Young Staff More Like Consumers Than Employees
2005-09-21, Boston, MA

FSB: Fortune Small Business announced today its 2005 list of Best Bosses, 15 entrepreneurs in various industries—from homebuilders to junk removal and robot construction—who are particularly well-rounded, with the vision, creativity, focus, and great people skills to get the best out of their employees. To compile the list of Best Bosses, FSB collaborated with Winning Workplaces, a non-profit organization that helps small businesses create successful workplace practices.


Stevie Awards Recognizes Online Customer Community Firm Owner

Communispace Corporation Named Best Overall Company of the Year at 2004 STEVIE™ Awards for Women Entrepeneurs, recognized for outstanding accomplishment among service businesses for delivering vibrant online customer communities
2004-10-25, Watertown, MA

Communispace Corporation was named Best Overall Company of the Year in the Service Business sector at The 2004 Stevie Awards for Women Entrepreneurs.

The Stevie Awards for Women Entrepreneurs is a national awards competition recognizing the accomplishments of women small business owners in the United States. The awards are produced by the creators of the prestigious American Business Awards, hailed as “the business world’s own Oscars” by the New York Post (September 22, 2002) and exclusively sponsored by Advanta. 


Online Communities Gives Customers Greater Voice

Harris Interactive and Communispace Corporation Jointly Offer New “Online Communities” That Give Customers a Greater Voice

2003-03-04, Watertown, MA

Harris Interactive®, a global market research and consulting firm, today announced that it will join forces with Communispace Corporation, a leader in creating online communities, to provide clients with a new and powerful qualitative research capability. Utilizing a platform and process developed by Communispace, Harris Interactive will now improve the integrity and
depth of information derived from online qualitative research while lowering the cost to clients. Online Communities enable qualitative researchers to uncover rich information very quickly, while integrating dozens of activities, such as online chat, bulletin board, virtual brainstorming and polling methods. In a community, hundreds of consumers interact with companies on a continuous and private basis, often entering the site several times each week to respond to new topics, participate in scheduled activities, and initiate communication with others.


Communispace Announces Latest Software Release for Online Communities

2003-02-10, Watertown, MA

Communispace Corporation, a leading provider of online customer community software and services, announced today the release of the latest version of its award-winning software. Version 4.0 was developed to make it even easier for companies to create, brand, and tailor virtual communities that give companies a competitive edge.