When thinking about costs for a successful insight community, be sure you are comparing apples-to-apples.
Clients who have the most success with their communities tend to use them for a balance of feedback and discovery activities. That is, they are able to answer both fast-turn, tactical questions as well as dive deep into their customers’ mindsets and behaviors to provide insight for more strategic initiatives.
Because it’s fast, flexible, and always on, a private community can help you:
But don’t just take our word for it, industry analyst Denis Pombriant offers his take here.
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