Communispace

Denis Pombriant is a principal analyst with Beagle Research Group, LLC, an organization dedicated to researching, analyzing trends and providing insight into the customer relationship management (CRM) market. An industry thought leader, Pombriant’s work appears in CRMBuyer.com, CRM Magazine and other outlets. We asked Denis to talk about his recent White Paper: “Drop in, Turn on and Know more.” where he talks about why the customer relationship is broken and examines ways to achieve greater customer intimacy.

Communispace, a Boston based company specializing in private online customer communities, provides an application for companies that need deep and instant market research and a constant stream of customer feedback such as consumer goods companies and many others.

Customers are screaming to be more engaged with the companies that affect their lives. Booming trends like blogging, online communities, flash mobbing, buzz agents, and MySpace show that customers have a lot to say - they want to be asked and they want to be involved. The groundswell around customer engagement may be taking marketers by surprise. However, the same “involvement” concepts percolating in employee engagement and leadership over the last twenty years can be applied to a company’s relationship with its customers. Learn more about the implications in this recent white paper.