Newsletter
Since our founding in 1999, our sole business has been helping our clients generate actionable insights through online communities.
Past Issues
- May 2008 Communispace
Connections
- November 2007 Communispace
Connections
- June 2007 Communispace
Connections
- April 2007 Communispace
Connections
- October 2006 Communispace
Connections
- July 2006 Communispace
Connections
- March 2006 Communispace
Connections
- October 2005 Communispace
Connections
- September 2004
- October 2003
- August 2003
- June 2003
We started this newsletter because
We are passionate about the opportunity for companies to fundamentally change the nature of their customer relationships. Diane Hessan, our CEO, literally wrote the book on competitive advantage gained by companies who really listened to their customers.
We have built a long-term track record of successful Customer Community implementations. In fact, one client is still generating customer insights through an online community launched over 2 ½ years ago.
As humble as we are (and we really are humble), we realized that we've probably forgotten more in the past year about making customer communities successful than most people know. How's that for our first step towards humility?
We hope you'll find the content insightful and actionable. If you have any questions, comments, or suggestions, please let us know.
Research & Innovation
Our most recent white paper:
- Influence: Exploring Perspective in Private Customer Communities
In this original research, we expanded the scope of traditional influence theory and looked at influence from both the recipient and source perspectives, and emerged with insights about influence as a process rooted in relationships.