The Art and Science of Communities

The mission of Communispace's Research and Innovation team, comprised of ethnographers, data mining experts and social scientists, is to uncover new patterns and trends in online community behavior, test new techniques for engaging community, incorporate findings into Communispace's community development and management practices, and share highlights as a leader in this space.

  • Customer Trends & Insights

    Explores specific trends relevant in today’s marketplace, including primary research on various consumer groups or current trends.

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  • All About Communities

    Primary research on understanding what makes communities 'tick,' exploring what business problems communities are best suited for, and identifying what factors, characteristics and dynamics are necessary for best community performance.

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  • Social Networking Landscape

    Explores how communities and other forms of social networking provide qualitatively different customer experiences, insight for clients, and platforms for co-innovation.

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Newsletter

This month in our company newsletter:

  1. Groundswell: New Book by Forrester Analysts Li and Bernoff
  2. Big Thinkers: Q&A with Sam Ford, C3
  3. Conversations with Kraft: Yulonda Almasi
  4. Exploring Consumer Behavior: Colorblind

Research & Innovation

Our most recent white paper:

  1. Influence: Exploring Perspective in Private Customer Communities

In this original research, we expanded the scope of traditional influence theory and looked at influence from both the recipient and source perspectives, and emerged with insights about influence as a process rooted in relationships.