Josh Bernoff Interviews Diane Hessan
about Groundswell

What is Groundswell?

Written by Forrester Analysts Josh Bernoff and Charlene Li, and published by Harvard Business Publishing, Groundswell is the definitive guide to the social media landscape. Touted already as a must-read for all executives and marketers, Groundswell illuminates the new dynamics of social media.

Watch Josh talking with Communispace CEO Diane Hessan about how companies are successfully “listening” to their customers by harnessing the power of private online communities.