http://www.communispace.com/news/multimedia/ Conversations about Communities Diane talks with Tanya from HP about why their digital photography community accomplishes what they need and why it won the HP Circle Award for marketing excellence and innovative customer marketing research. HP recently launched its largest, global interactive marketing campaign to date, the "What do you have to say?" campaign, which helps customers express themselves with online tools to easily mash, create and publish digital content in new, exciting ways. To learn more about the creative features that the PhotoSpace community helped design please check out the LEARN section at http://www.expressioncenter.wetpaint.com.

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]]> Diane talks with Winston, the executive leading Cox Enterprise’s Project Echo, a three year cross-divisional research and strategy initiative created to understand the echo boomer generation--or millenials. He shares how he succeeded in rallying the internal troops in a traditionally decentralized organization around a critical market segment using a Communispace community to inform and shape content, product, marketing, sales and human resources strategy across all of the company’s operating divisions. Cox Enterprises is one of the nation's leading media companies and providers of automotive services, with 2006 revenues of $13 billion and more than 80,000 employees. You can learn more at http://www.coxenterprises.com/corp/home.htm

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]]> Diane talks with Ellen of Memorial Sloan-Kettering Cancer Center, one of the leading members in The National Comprehensive Cancer Network (NCCN). NCCN is an alliance of 21 of the world’s leading cancer centers whose mission is to help cancer patients live better lives by improving the quality and efficiency of the care they receive. Ellen shares how their online customer community enabled them to profoundly walk in the shoes of newly diagnosed cancer patients and primary caregivers, bringing immense value to both the organization and the members themselves. You can learn more about NCCN at http://www.nccn.org.

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]]> Kraft, the nation’s largest food and beverage company and creator of powerhouse brands and products, can typically be found operating on the leading edge of consumer insights. Diane Hessan caught up with Yulonda Almasi, Senior Consumer Insights Manager of Kraft about the inception and launch of the phenomenally successful South Beach Diet line of products. Communispace built and managed an online community that engaged consumers every step of the way, letting them co-create a line of 48 South Beach Diet branded entrees and snacks they want to buy, which in 2006 racked up sales of $100 million in the first six months.

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2. Read the Kraft South Beach Diet client story

 

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