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Why HP Digital Photography focuses everyone on its online community
Diane Hessan, Communispace
Tanya Maurer, Hewlett-Packard
Diane talks with Tanya from HP about why their digital photography community accomplishes what they need and why it won the HP Circle Award for marketing excellence and innovative customer marketing research. HP recently launched its largest, global interactive marketing campaign to date, the "What do you have to say?" campaign, which helps customers express themselves with online tools to easily mash, create and publish digital content in new, exciting ways. To learn more about the creative features that the PhotoSpace community helped design please check out the LEARN section at http://www.expressioncenter.wetpaint.com.
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