Groundswell Awards 2009

Communispace Client Nominations

• FinalistInterContinental Hotels Group and Communispace:
  A 24/7 Listening Channel that Drives Results IHG connects daily with their loyalty program members through three private Communispace communities. Customer insights are funneled back to stakeholders and executives, and then integrated into strategic business decisions, training documents for the hotels and call centers, creative briefs for promotions and ad campaigns, and marketing materials.
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• Winner Through Communispace, Parents and Teachers Help
  Scholastic Book Clubs Update an Iconic Brand In August 2008, Scholastic Book Clubs wanted to make its iconic "flyer" even better, and decided to ask their Communispace community for help. The Reading Task Force helped to develop not only a new flyer, but a new opportunity for Scholastic Book Clubs to connect with parents, kids, and teachers.
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• Network Solutions® and Communispace: Building Business by Creating a Circle of Trust By creating a private online community of 300 Web Professionals, Network Solutions rebuilt its relationship with this important target segment by understanding and listening to their needs and challenges.
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• FinalistHow The Martin Agency and Communispace Helped
  Everyday Moms Become Walmart’s Muse Walmart had a unique opportunity in the downward trending economy of 2008–2009: to not only help moms by being a low-price leader, but to build deeper relationships with moms who needed to find new ways to help their families succeed on less. The Martin Agency partnered with Communispace to create a private online community of 900 moms, giving Walmart the chance to hear real moms talk.
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• Winner CDW’s Best Sales Strategy: Listen to Your Customers From helping to improve the “cold call” experience, to creating best practices for prospect outreach, CDW has worked closely with its three private online communities, built and managed by Communispace, to take a new look at many aspects of its sales process resulting in a more customer-centric approach.
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Groundswell Awards 2008

Communispace Client Nominations

• InterContinental Hotels Group's Priority Club Rewards Community Created by Communispace Energizes Using the Power of 'Word of Mouse'IHG wanted to test advocacy among some of its most loyal customers using minimal budget to drive incremental revenue. The Priority Club Rewards Community that IHG created with Communispace in 2007 was the logical place to test this new "twist" on word of mouth.Read more
• WinnerMattel's The Playground Community Created by Communispace Helps Them Weather Recall StormMattel's Worldwide Consumer Insights Department created The Playground, a private online community of 500 moms with kids aged 3–10, with Communispace in June 2007 to help them listen to and gain insight into the lives and needs of moms to help drive growth and innovation.Read more
• Being the Expert on Women Means Truly Listening—Just Ask Meredith Corp. and the Real Women Talking Community Powered by CommunispaceLaunched in September of 2007, Meredith Corporation's Real Women Talking is a community of 300 women, created by Communispace, who are committed to fostering family relationships, view their home as a creative outlet, and continuously strive to grow and learn.Read more
• How Subaru-Sponsored Conversations Between Owners and Prospects in Their Private Communispace Community Generated Trust and Purchase IntentSubaru used its Communispace community, The Subaru Owners Connection, to launch the "Prospective Buyers Project." The goal was to understand not only if interacting with owners could increase interest among prospective buyers, but also to evaluate if a Subaru-sponsored site that provided this interaction would be seen as a trusted source of information.Read more
• FinalistMTV Engages Its Viewers for Innovation; Need for Speed Is Met Using Its Private Community Fueled by Communispace Despite its already extensive research program, MTV Research and Planning created its private online community with Communispace in June 2008 in search of the speed they need to fuel their ongoing innovation efforts throughout the organization.Read more