CASE STUDY: HEARING THE “VOICE OF MY CUSTOMER” WITH PRIVATE ONLINE COMMUNITIES
Ted Schadler, Vice President, Consumer Technographics, Forrester Research
June 24th 1:45-2:30pm (45 min)
This session will bring together a consumer financial services company and a research company that specializes in helping companies build online communities. This new way of bringing the “voice of my customer” into the research portfolio gives market researchers and marketing leaders a new tool for analyzing market opportunities and bringing qualitative information to product planners and channel strategists.
What to do when “M’mm M’mm good” now means dining out, and branching out, of the traditional soup-based meal mindset the Campbell Soup Company invented in 1869? Soup is half of Campbell’s $7.5 billion in sales. So how can Campbell’s generate breakthrough ideas faster for aging and new customer segments who are redefining what a meal is? In this session Adrian Bing-Zaremba, Campbell’s Director of Innovation, outlines how his innovation team and a private online community of 500 consumers are changing the thinking, techniques and organizational approach to product innovation in Campbell’s soup, V8, and Pace and Prego sauce brands.
]]>Communispace clients have a lot to share about leveraging community to fuel innovation and make customer-centricity real.
BIG AND PUBLIC OR SMALL AND PRIVATE? UNITED AIRLINES EXPLORES FREQUENT FLIER ONLINE COMMUNITIES
Dan Comenduley, Manager, Customer Metrics and Insights, United Airlines
Manila Austin, Ph.D., Director of Research, Communispace
B2B STRATEGY STARTS IN THE 2.0 COMMUNITY: INSIGHTS FROM SMALL BUSINESS SOCIAL NETWORK
Andy Hessabi, Senior Marketing Manager, Market Insights, Network Solutions
Register now. Enter code SPONM2005CO for a 25% discount.
]]>WOMM-U Faculty members will facilitate and direct these conversations and will provide an expert point of view to the discussion, allowing participants to dig a little deeper and expand on the topics in more dynamic ways. Join Leslie Forde, VP Strategic Alliances, Communispace and other gurus to learn more during this comprehensive and interactive educational experience.
]]>We've never had as much access to real-time, in-depth data about what customers think and how they behave in an increasingly multi-platform, integrated world as we do today. And despite this increase in data, consumers have never seemed so elusive nor has it ever been more challenging to translate data about those consumers into insight and apply that insight to decision-making that translates into in-market results. Leading customer insight practitioners will share how they are handling key customer insight challenges including:
MEETING BUSINESS NEEDS BY MEETING SOCIAL NEEDS: HOW UNITED AILRLINES USED THEIR ONLINE COMMUNITY TO GENERATE INSIGHTS AND GENUINELY CONNECT WITH THEIR CUSTOMERS
Dan Comenduley, Project Management, Customer Metrics and Insights, United Airlines
Manila Austin, Ph.D., Director of Research, Communispace
Julie Wittes Schlack, SVP Innovation & Design
What are the best uses of large, public social networks and communities vs. small, exclusive ones? In this session, United Airlines and Communispace will share findings from a recent comparison in terms of the quality of information, honesty of posts, helpfulness of information to both community members and the hosting organization, frequency of posts, quantity of posts, and value of community input for actionable business decisions.
]]>BRITE ’08 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
SOCIAL NETWORKS AND ONLINE COMMUNITIES
Moderator: Leslie Forde, VP Strategic Alliances, Communispace
Designed to perpetuate the exchange of truly great ideas, THE Conference on Marketing gives you what you need to make better, more profitable connections with your cutomers. This year's event tackles all aspects of marketing: THE People; THE Brand Experience; THE Mix and THE Proof.
HEARING THE ECHO BOOMERS LOUD AND CLEAR: COX ENTERPRISES' ONLINE COMMUNITY APPROACH HARDWIRES THIS GENERATION INTO ITS $13 BILLION CORPORATE DNA
Winston Warrior, Director of Marketing Services, Cox Enterprises.
It's no secret that Echo Boomers- the generation of 80 million born between 1977 and 1994- are becoming a marketer's biggest opportunity and employers' most difficult talent to recruit. How can you get inside Echo Boomers' heads to understand what makes them tick? Learn from our client, Cox Enterprises, how they successfully leveraged an innovative 24/7 private online community approach to connect them with this generation in a way that informs and shapes content, product marketing, sales, and human resources strategies.
]]>Argyle Executive Forum is pleased to present its 2008 CMO Leadership Forum. The event, to take place in Manhattan, will bring together the marketing leadership of approximately 130 - 150 public and private large-cap and mid-cap corporations, as well as complementary areas of executive leadership (CEOs, CFOs & COOs). Please note that seating for members of the advisory community is offered first to those that are supporting the event as sponsors.
NEW WAYS TO HAVE MEANINGFUL CONVERSATIONS WITH CUSTOMERS
Panel
Leslie Forde – SVP of Strategic Alliances at Communispace Corporation
Andrew Hally, VP Segment Marketing, Unica Corporation
Paolo Gaudiano, CTO, Icosystem Corporation
Robin Johnson, CEO, Financial Times Search
Moderated by FT Search CEO Robin Johnson, this panel will discuss and explore the real financial values of customer conversations via social networking. Additional topics to be discussed during the 40 minute session include enhancing the customer experience, viral marketing and inluencer vs. non-influencer models.
This event is by invitation only, and an invitation code is required. If you did not receive an invitation but would like to inquire about attendance, please click here.
]]>Communispace and their client, Frito-Lay, have been invited to demonstrate how private, branded online consumer communities have emerged as an enterprise-wide asset, generating rich insights, surfacing unmet needs, and galvanizing company disciplines around the continuous voice of the customer. This presentation will show how one major company thinks about and uses these “high participation” communities, and detail the most valuable business benefits beyond traditional research methods and online customer panels. It will conclude with several basic principles and best practices to generate customer-centric business insights and innovative organizational changes to get corporate buy-in.
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Julie Wittes Schlack, Sr. Vice President of Research and Design
Social networking is transforming how bio/pharma companies engage with customers and gain deep insights for developing and marketing products and services. But sponsoring free-wheeling, fast-talking communities of consumers tends to frighten marketers, especially in the highly-regulated pharmaceutical and healthcare industries.
Julie Wittes Schlack, Sr. Vice President of Research and Design at Communispace, will show how engaging customers — pharmacists, physicians, and/or consumers — through private online communities is viable and valuable to the pharma/healthcare industry. This presentation will cover best practices for implementing online communities to achieve concrete business objectives, and do so in a way that overcomes unique industry challenges and how different organizations like GlaxoSmithKline, Novartis, and the National Comprehensive Cancer Network have leveraged private communities to deeply and continuously connect with consumers in ways that provided surprising insights and helped drive product innovation from OTC FDA approval to store shelves. The presentation will conclude with an illustration of how to leverage the passion of engaged consumers throughout your organization, delivering on the often elusive CEO goal of creating truly customer-centric companies.
PANEL: BRAND FANS: YOUR BEST ASSET OR A TRAIN WRECK
Moderator: Rob Key, CEO, Converseon
Find out what it means to be a brand fan and which brands have fans! Learn how to activate passive customers, compelling them to talk about your brand and engage others, while measuring and reporting your success. Hear from our client, Hilton Hotels, about how their high-participation private online community creates enthusiastic and passionate members who naturally spread the good word-about the community experience, the way they feel about the Hilton brand and what they are doing about it. And hear a Brand Fan of our client, alli, talk about her experience in the 'alli first community'.
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EXPLORING PERSPECTIVE IN PRIVATE CUSTOMER COMMUNITIES
Julie Wittes Schlack SVP, Innovation & Design, Communispace
Whether
members are influenced by passion, goodness, or their personal
knowledge of someone else's expertise, relationship is the dominant
factor in consumer-to-consumer influence. Communispace's Sr. Vice
President of Research and Design will present new research on how
businesses can create or leverage word of mouth influence by creating
their own relationships with consumers, and by visibly and selflessly
fostering consumers' relationship with one another
HEARING THE ECHO BOOMERS LOUD AND CLEAR: COX ENTERPRISES' ONLINE COMMUNITY APPROACH HARDWIRES THIS GENERATION INTO ITS $13 BILLION CORPORATE DNA
Winston Warrior, Director of Marketing Services, Cox Enterprises.
It's no secret that Echo Boomers- the generation of 80 million born between 1977 and 1994- are becoming a marketer's biggest opportunity and employers' most difficult talent to recruit. How can you get inside Echo Boomers' heads to understand what makes them tick? Learn from our client, Cox Enterprises, how they successfully leveraged an innovative 24/7 private online community approach to connect them with this generation in a way that informs and shapes content, product marketing, sales, and human resources strategies.
]]>The Market Research Event is the annual destination for executives in the industry seeking best practices and innovations in
Come meet Jeff Meleski, Senior VP, Sales and Susan Cress, Director, Strategic Accounts and learn how online communities virtually hardwire the voice of your customer to your organization and impact every aspect of your business-generating critical insights, driving faster development, and increasing marketing effectiveness. Stop by our booth to learn how major corporations like Unilever, Frito-Lay, Hilton, Charles Schwab, HP, Cox Enterprises, and GlaxoSmithKline are uncovering some truly breakthrough ideas that have helped them redefine business,create wildly successful new product lines, out-market their competitors, and avoid potentially big failures.
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This annual meeting brings together the top innovators in travel distribution, sales, and marketing from the world’s most profitable travel companies to learn about the future of travel distribution. Topics address how to engage customers and gain insights and the value of user-generated content and social networking, through a series of keynote speakers and informative panel debates.
PANEL: A TRAVEL INDUSTRY PERSPECTIVE ON USER GENERATED CONTENT
What impact will social networking sites have on travel research and distribution? How is user-generated content transforming valuable travel resources? These are some of the questions that will be addressed in this panel debate. Hear from our client, Starwood Hotels and Resorts Worldwide, about how they used a private online community to deepen their understanding of their customers and how members feel about, and act on, making the community their own.
The Annual Marketing Research Conference is one of the AMA's largest and most popular professional development forums for the market researcher. New tools, techniques and best practices are shared and uncovered, providing an in depth and practical understanding on how consumer and market research is changing.
Stop by our booths 514 and 516 to meet our team and discover how, by using Communispace, our clients like Starwood, Hallmark, Unilever, HP, Mattel, Reebok, and the National Comprehensive Cancer Network are able to tap into deep insights, get answers to questions they never would have thought to ask, help make more informed decisions, develop intense customer relationships, test anything, and create loyal advocates.
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Moderators:
Ed Thompson, Gartner
Joe Wheeler, Executive Director, The Service Profit Chain Institute
Guest Panel:
Cynthia Beckwith, VP Customer Experience, AAA California State
Diane Hessan, CEO of Communispace
John Romano, Hyatt Executive Director of Gold Passport Customer Service
Graham Weston, Executive Chairman, Rackspace
This customer panel discussion will explore best practices in designing a customer experience that achieves a competitively superior value for customers that is leveraged over operating costs.
The theme: Ideas That Thrive
THE ANTI-MYSPACE: HOW GLAXOSMITHKLINE USED PRIVATE ONLINE COMMUNITIES TO LAUNCH ALL
Julie Wittes SVP, Innovation & Design, Communispace
In this hybrid case study and instructional session on Monday, September 17, 2007, Julie Wittes Schlack, Senior Vice President, Innovation & Design, Communispace, will explain how GSK Consumer Healthcare's 24/7 private online customer communities are filling a critical market research void-how to gather authentic consumer insights iteratively throughout an entire market development and launch process. Attendees will learn what it takes to build a "high participation" community, how they work, and the most valuable business benefits. Julie will also present original research-drawn from a study of over 26,000 online community members across 66 communities-that demonstrates the motivation behind private community participation that is 5-10 times greater than traditional quantitative tools.
]]>Blogs, social networking sites and other Web 2.0 functionalities have forever changed the consumer online experience. Now that these online communities are translating to the business world, they can be powerful tools for B2B marketing.
For a live Q&A roundtable, featuring industry experts from Ogilvy Public Relations, Ning, SAP AG and Communispace go here. A panel will discuss their experiences with building online communities, and the potential applications for business-to-business marketing.
Here is what you can expect;
• Gain a better understanding of what you can expect to accomplish through online communities
• Learn how other companies have developed successful online communities
• Get insight into specific tools that can help you promote, grow and maintain online communities
The Front End of Innovation (FEI), or discovery portion of the innovation process, remains to be the source for major growth in corporations. Most companies have developed very efficient development processes for bringing incremental innovations to the market. In contrast, few companies have an efficient front end for developing the next generation platform products. What does a robust FEI look and feel like? What are the latest tools and techniques used by companies to achieve success? How do these companies achieve repeatable success in today's virtual and global community? Learn from thought leaders and through case studies…how success is accomplished. Listen and exchange ideas with innovation champions for creating products that will stay “top of mind” today and for years to come.
Come meet Jessica DeVlieger, Director of Strategic Accounts and Judy Walklet, Director of Strategic Accounts and learn how online communities virtually hardwire the voice of your customer to your organization and impact every aspect of your business—generating critical insights, driving faster development, and increasing marketing effectiveness. Stop by Booth 26 in the Exhibitors’ hall to learn how major corporations like Unilever, Frito-Lay, Hilton, Charles Schwab and HP are listening to, and deeply engaging with, customers using Communispace.
]]>TWC is the country’s largest, most dynamic two-day business conference and marketplace for women. The conference provides unique educational opportunities for entrepreneurs, corporate management, and non-profit/philanthropic leaders. Conferees will have ample time to network with their peers and visit hundreds of booths on the show floor while taking away indispensable information to grow their businesses, improve leadership skills, and create the career and work environment that best serves individual needs.
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Karen Mitchell, Director of Marketing, Welch’s
Debi Kleiman, Senior Community Consultant, Communispace
The Conference on Marketing is all about giving you what you need to make better, more profitable connections with your consumers. Learn how Welch’s is hardwiring the voice of the customer to every aspect of business using online communities—turning consumer insights generation into a strategic marketing asset. Hear how listening to, and engaging with, customers is integrated in the marketing and product development process and how it impacts understanding consumers, the category, your brand, optimizing programs and identifying new growth opportunities.
]]>A solitary citizen today with a broadband connection and a few inexpensive tools has a substantially better chance of influencing the public perceptions of billion-dollar corporations than ever before. Furthermore, the "social media" of blogs, podcasts and social networks are fusing pop culture with traditional marketing, and that's causing all manner of disruption.
Jackie Huba provides some clarity and insight into the fast-moving world of social media. Her new book, "Citizen Marketers: When People are the Message", examines the early history of social media and why it's taken root so quickly. You'll learn about the various types of citizen marketers, their motivations, how to work with them, and how they are influencing purchase decisions for products, brands and companies.
The Wall Street Journal hailed "Citizen Marketers" and encouraged its readers to "drop everything and read this book".
Besides "Citizen Marketers", Jackie is also the co-author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force" and the popular "Church of the Customer" blog.
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Jim Nail, Chief Marketing and Strategy Officer, Cymfony
Julian Aldridge, President, Ammo Marketing
Diane Hessan, President & CEO, Communispace Corporation
Don McLagan, President & CEO, Compete
Chris O'Hara, VP Sales, mediabistro.com
John Zahner, Senior Vice President, Business Development of PermissionTV
Moderator: Lois Kelly, Founding Partner, Foghound
Panelists:
Andy Hessabi, Senior Manager, Market Insights, Network Solutions
Lynne Kreger, Director of Research, Chicago Tribune
Tanya Maurer, Customer Experience Program Manager, Hewlett-Packard
Communispace clients share how they are using their private customer/prospect communities in ways that are providing surprising insights and ideas for their business strategy, and making customer-centricity real. They will discuss why they opened communities, what it takes to get people really involved and engaged, how to leverage communities beyond marketing and throughout an organization, and examples of how community members have helped create successful business strategies.
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Moderator: Mike Chapman, Editorial Director, eMarketer
Panelists:
Curt Hecht, EVP, Chief Digital Officer, GM Planworks
Diane Hessan, President & CEO, Communispace
Lori Schwartz, SVP, Director of Emerging Media, Interpublic Emerging Media Lab
If 2005 was the year of MySpace and 2006 was the year of YouTube, what's 2007 going to be? This panel will address some of the hot digital trends (user-generated content, community) and talk about how they will evolve in the next twelve months. And what's beyond? Attendees will hear about what emerging technologies hold the most promise for marketers and the challenges marketing and agency execs face in figuring out what to use - in a sea of rapid change. Panelists will share tips and tools of the trade.
]]>Leslie Forde, Vice President of Strategic Alliances, Communispace
Today, companies that are involving consumers in their business are realizing BIG payback. Online communities, forums and blogs are increasingly being seen as must-have marketing assets. In order to successfully use communities in the marketing mix, you must understand the differences, and the impact of public and private communities. The first step is to figure out your goal and then determine the value or ROI. Private communities are more intimate and create greater trust and personal accountability among members with similar interests. So if you care more about the quality of the information- authenticity- and want more control over the participation, private communities may yield the greater return. Hear real-world examples and learn about the best practices in creating communities.
]]>From search to blogs to impressions, the value of online marketing has fluctuated more than the NASDAQ over the past six years. Most industry experts say we are now "back to reality," however this ever changing marketplace is not known for its stability and new mobile and location based technologies look to continue to fragment this complicated industry.
This roundtable will identify the trends of the last ten years and what is to come in the next ten.
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Anne Marie Aigner, Co-Host, Boomer Broads with Attitude
Susan Esper, Partner, Deloitte & Touche LLP
Diane Hessan, President and CEO, Communispace
Janet Prensky, Co-Host, Boomer Broads with Attitude
Kathy Sherbrooke, President and Co-founder, Circles
Let's face it, there is no such thing as work/life balance. Sometimes work wins, sometimes life wins. CrazyBusy is not just a by-product of high-speed, globalized modern life. It has become its defining feature - BlackBerries, cell phones, and e-mail 24/7; longer workdays, escalating demands, and higher expectations at home. It all adds up to a state of constant frenzy that is sapping us of creativity, humanity, mental well-being, and the ability to focus on what truly matters.
But as Dr. Hallowell argues, being CrazyBusy can also be an opportunity. Just as ADD can, if properly managed, become a source of ingenuity and inspiration, so the impulse to be busy can be turned to our advantage once we get in touch with our needs and take charge of how we really want to spend our time.
]]>Research leaders are challenged every day by new technological advances, a changing financial climate, cultural shifts and social swings. Learn how these developments affect your business world and more specifically your business paradigm. Develop navigation skills that allow you to steer through the haze of change and deliver clear actionable intelligence that contributes to the success of your company.
Come meet Jeff Meleski, Senior VP, Sales and Susan Cress, Director, Strategic Accounts and learn how online communities virtually hardwire the voice of your customer to your organization and impact every aspect of your business—generating critical insights, driving faster development, and increasing marketing effectiveness. Stop by Booth 18 in the Exhibitors’ hall to learn how major corporations like Unilever, Frito-Lay, Hilton, Charles Schwab and HP are listening to, and deeply engaging with, customers using Communispace.
]]>Communities -- discussion groups, message boards and chat rooms -- are all about word of mouth. That's because they're populated by regular consumers talking about the stuff they love.
Leslie Forde, Vice President of Strategic Alliances, Communispace
As more companies commit to becoming truly customer-centric, it's critical that business innovation start with new ways to get at customer insights and needs. Today, companies that are involving consumers in their business are realizing big payback. Leslie Forde will share Communispace's experiences and challenges creating online customer communities for major corporations. She will discuss the increasingly strategic role this type of consumer research plays in successful customer engagement and how it should be integrated in the marketing and product development process.
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Moderator: Diane Hessan, President & CEO, Communispace
Michelle Adams, Senior Group Manager, Consumer Strategy & Insights, Frito Lay
Betsy Weber, Chief Evangelist, TechSmith Corporation
Ross Ozer, Interactive Marketing Registered Investment Advisor Group
Scott K. Wilder, Group Manager, Interactive Marketing Intuit
Martin Green, SVP Community CNET Networks
Mediapost reports that spending on blogs, RSS and podcasts is expected to increase another 145% in 2006 to $49.8M. The driving force behind this upward trend is the "perceived ineffectiveness of traditional advertising, and the desire to reach the elusive 18-34 year-old demographic." Spending in this area grew by 198% in 2005. The big question is not whether companies should be involved in blogging and RSS but HOW you should involve your brand and your company. This session provides an overview of how various companies are leveraging the power of blogs, podcasts, RSS feeds and WIKI technology to support their marketing goals.
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Deb Benovitz, Director, Consumer Insights, Cadbury Schweppes
Beth McCarthy, Senior Community Consultant, Communispace
Just a short while ago, market researchers used communities as a faster and cheaper alternative to other available methods. Today, Communities are fast becoming a strategic business-building tool, where intimate high-involvement groups are generating insights, driving revenue and creating intensely loyal customers. In this session Deb Benovitz of Schweppes along with Communispace's Beth McCarthy will discuss why communities are one of the fastest growing trends as more companies realize the potential in deeply engaging with, and listening to, customers in a private, branded experience.
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David Shearon, Consumer Insights Manager, Trends & Strategic Platforms, General Mills
Siobhan Dullea, Vice President, Client Services, Communispace
What does it mean to deeply engage your customers and listen, really listen? In this session General Mills' David Shearon along with Communispace's Siobhan Dullea will explore how today's marketers and market researchers use online customer communities to invite and involve consumers, treat them like advisors and generate on-going strategic insights that impact growth, innovation and customer loyalty. You will learn how communities work, understand best practices in getting the most from communities and why they are fast becoming the must-have asset.
]]>Leslie Forde, Vice President of Strategic Alliances, Communispace
There are a multitude of approaches being used today to induce customer advocacy and WOM. But, it is important to consider how customers become advocates. We believe listening and involving customers may be one of the most powerful means to create relationship capital with a company or a brand. In this session, Leslie Forde will be sharing best practices and real world examples about how building a relationship with customers in private, branded communities gives rise to customer advocates.
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Moderator: Diane Hessan, President & CEO - Communispace
Nam Vo, VP Marketing - Health Systems - Cardinal Health
Nancy Bhagat, VP of Marketing - Intel
John Dragoon, SVP, CMO - Novell
The need for co-innovation is legend in the technology sector where platforms, architectures, standards, protocols, and categories are contingent on driving partner, developer, or channel alignments and support. Embracing customers and other key constituencies into the process reduces the risk of market rejection, hastens adoption rates, and improves customer satisfaction, loyalty and retention. Brand leaders in customer co-innovation will lead this discussion drawing on real-world examples of where and how communities are changing the way companies research, identify and modify their product ideas and innovations.
]]>Innovators from across the country are redefining the rules of innovation and transforming how value is delivered in every arena. Executives and organizational leaders responsible for growth, strategy and innovation will connect to explore the who, what and how of business model innovation.
]]>Siobhan Dullea, VP, Community Consulting
Learn how to successfully fulfill your quest to connect with customers by integrating online communities into your marketing and product innovation strategies. Communities, when properly designed and facilitated, provide deep insights that impact satisfaction, loyalty and innovation. The session will cover the best practices in creating effective customer communities and uncover some innovative ways to tap customers.
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Workshop with digital marketing experts:
Siobhan Dullea, VP Community Consulting, Communispace
Paul Dunay, Director of Global Financial Services Marketing, BearingPoint
Lois Kelly, Founding Partner, Foghound
Rachelle Spero, Vice President, Digital Influence Group
Larry Weber, Chairman, W2 Group
Smart marketers are realizing that they can use the new digital channels to help company thought leaders connect with customers and market influencers in much more constructive and interactive discussion. But before they invest fully in digital marketing's next generation, many are looking for guidance around how to best leverage new online tools such as blogs, podcasts, RSS, online communities, and more. This interactive workshop is designed to provide you with the tips and techniques, case study examples, and insight into organizational challenges you need to put together a viable digital marketing plan. Friends of Communispace can sign up for this event at the ITSMA member rate. Use promotion code G17MBAN when registering online.
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Moderator: Diane Hessan, CEO, Communispace
Alison Zelen, Unilever, USA
Paul Caswell, Walt Disney World Disney Parks and Resorts, USA
The changing face of the consumer requires a more profound level of customer engagement-one that allows on-going, two-way conversations, penetrates how customers truly think and feel, and regularly generates input and feedback about what they experience. In this session, Disney and Unilever will share their experiences and challenges creating online customer communities. They will also discuss the increasingly strategic role of this type of consumer research and how it is integrated in the marketing and product development process.
]]>The Annual Marketing Research Conference is one of the AMA's largest and most popular professional development forums for the market researcher. Unilever's AXE was the recipient of the 2005 EXPLOR AWARD and Communispace 's guys' community was a key driver. Stop by the Exhibitors hall to learn more about how our online customer communities help deliver deep customer engagement and what it could mean for you.
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Christyne Dzwierzynski, CMI Futures and New Capabilities, Unilever
Joyce Ann-Lindbloom Salisbury, Manager, Interactive Research Tool Development, General Motors Corporation
Our clients from Unilever and GM will be sharing their pov and their tools and techniques from their online research toolkit. This session looks at some of the latest trends in the online arena and the future of research on the web. This session also looks at discussion monitoring, communities, market models leveraging advisor consumer data, and traditional online panels.
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Leslie Forde, VP Strategic Alliances, Communispace
Kathy Baughman, Principal, ComBlu
Ted Wright, Partner, Liquid Intelligence
Your existing customers are your best advocates and idea-generators. Learn to take your existing customers and get them to share information, connect as a community and spread the word about your company. This panel will help you understand the essential steps in getting them active, involved, sharing and speaking.
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Moderator: Francois Gossieaux, President, Corante
Kevin Lee, Co-Founder & Executive Chairman, Did-it.com
Heidi Lehman, VP, Third Screen Media
Max Lenderman, Creative Director, GMR Marketing LLC
Bill Tancer, General Manager, Global Research, Hitwise
Diane Hessan, President & CEO, Communispace
Looking at the challenges facing marketers today, this panel will focus on the new possibilities—understanding the emergence of a powerful and exciting new set of tools for marketers to use in their quest to connect with customers.
]]>Come hear Diane kick-off the Youth Marketing Mega Event and introduce a cadre of Youth trend and marketing gurus including Tom Peters.
College Track Chairs:
Diane Hessan, Communispace CEO
Rocky Prozeller, Youth Community Facilitator
Clients like Axe's Unilever, Reebok, Wrigley and Coty engage their customers in private, branded online customer communities. Come meet a Communispace team who connects with the youth market every single day. These expert community managers will share what it means to invite and involve this fickle, cynical, and hard to reach group. Check out Communispace’s original research in the Youth Culture Report
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Moderator: Jack Myers, Editor & Publisher of MediaVillage.com and of Jack Myers Media Business Report
Jonathan Carson, CEO - Nielsen BuzzMetric
Peter Blackshaw, CMO - Nielsen BuzzMetric
Diane Hessan, President & CEO - Communispace Corp.
Ed Keller, CEO - The Keller Fay Group
Jim Nail, Chief Marketing Officer - Cymfony
John Sheehan, Account Director - Butler, Shine, Stern & Partners
“Haven’t you heard… word is that this will be the best discussion during the Convention! Hear the latest on what’s happening in Word of Mouth marketing. Find out what techniques are working, what’s legal, and what’s yet to be tried. Add your questions to the conversation exploring the compelling issues surround this "new" communication tool in the marketing arsenal.”
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Diane Hessan, President and CEO, Communispace
Tom Brailsford, Manager of Advancing Capabilities, Hallmark Cards
It’s a wild, wild, evolving marketing world. But amid the chaos of change, Communispace has discovered a radical, but practical way to make brand insiders and influence growth, innovation and loyalty. In other words, they’ve cracked a chunk of the code on how to deeply engage consumers and deliver the Voice of the Customer.
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Moderator: Diane Hessan, President and CEO, Communispace
Mark J. Barrenechea, EVP Technology Strategy, Chief Technology Architect, Computer Associates
Murray Martin, President and Chief Operating Officer, Pitney Bowes
Joseph Anthony, Founder and CEO, Vital Marketing
Frederick L. Kitson, Ph.D., VP & Director, Applications, Content & Services, Research Center, Motorola Labs Chief Technology Office
“As more and more companies commit to being truly customer-centric, it becomes critical to ensure that innovation is based, at least in part, on a deep understanding of customers: their needs, wants, preferences and dreams. In this session, executives will explore how a few companies are ensuring that customers have a loud and clear voice in innovation. What role does market research play? What are the new technologies available to understand customers’ desires? Hear some examples of ways companies are using customers to shape products and technologies never before conceived.”
]]>Jeff Meleski, VP Strategic Accounts and Susan Cress, Director, Strategic Accounts will be attending and on hand to discuss how Communispace delivers deep customer engagement for our clients. Stop by the Exhibitors hall to learn more.
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