In the News

A sound bite from Julie Wittes Schlack, Senior VP of Design & Innovation at Communispace, is featured in the February issue of PharmaVOICE. Julie comments on how pharma companies can benefit from having a patient private online community.

Quirk's Marketing Research Review features an article written by Manila Austin, VP of Research at Communispace, about positive bias in online communities. She presents research that sheds light on the relationship between engagement and bias, and then concludes with some advice for practitioners about the kinds of trade-offs we all need to be thinking about as we forge ahead in making research engaging and actionable.

Research Magazine summarizes The Market Research Event this year. Diane Hessan, President & CEO at Communispace interviewed Stan Sthanunathan at Coca-Cola, in a standing-room-only presentation. 

Research Magazine highlights best practices on how to design effective mobile ethnography projects, from Julie Wittes Schlack, Senior Vice President of Innovation and Design at Communispace.

Quirk's Marketing Research Review features Communispace's Ed Chao, Director, Client Services and Julie Wittes Schlack, Senior Vice President, Innovation. The article, "But how do you really feel? An approach to measuring consumer emotions" discusses research examples from Communispace community members.

AdAge highlights the kickoff of their new yearlong study of the American Consumer. As part of the study, they worked with Communispace to recruit 11 families in 11 representative countries throughout the U.S.—their stories will appear in AdAge once a month.

Mashable article, "The Rise of Customer-Driven Innovation" features Julie Wittes Schlack, Senior Vice President of Innovation and Design at Communispace. She highlights factors to consider before investing in a co-creation intitative, for both public or private approaches.

In-Store Marketing Institute's Shopper Marketing features Communispace communities, where success stories from clients ConAgra, GlaxoSmithKline, Walmart, and Kraft are shared.

MediaPost's Marketing Daily features an interview with Katie Adams, Senior Consultant with the IdeaGroup and Julie Wittes Schlack, Senior Vice President of Innovation and Design at Communispace, commenting on the mobile research report, "Connecting with Connected Consumers."

Sally O’Rourke says she doesn’t work in research, but she is the European MD for Communispace. She tells us why life without a closed customer community can be ‘dangerous’. 

Michael Jennings, Senior Researcher at Communispace, discusses the recently released research paper, 'Like' Me: The Dyanmics of Public vs. Private Social Media. In this article, he offers helpful tips on how to successfully engage with customers online.

The pro bono collaboration was announced today and will run at least through 2011. The Ad Council says it was pleased with the results as well. "Communispace went above and beyond our expectations with the insights delivered from their communities," said Tony Foleno, senior VP-director of research for the Ad Council, in a statement. "We are truly grateful for their contribution last year and their collaboration moving forward, which will help our ad agencies develop effective communications programs that make a significant impact."

Market research needs to rethink how it deals with Hispanics, according to online communities firm Communispace. We spoke to Manila Austin, co-author of the company’s new study on Hispanic identity in the US, about the mistakes that marketers and researchers can make when working with this fast-growing section of the population.

Barry Silverstein contributes to Juan Guillermo Tornoe's blog, Hispanic Trending, in an article highlighting the launch of the first consumer insight community focusing on the Hispanic multicultural market. This joint project of Communispace and Starcom MediaVest Group will help provide clients with rich insights into the fastest growing consumer group in the U.S.

In an effort to optimize its marketing efforts for one of the busiest days of its year, Valentine's Day, Godiva went straight to the source for help: it tapped into its 600-member private online community, Godiva Chocolate Talk. Godiva turned this insight into action. The retailer developed new platonic gifts for this year's Valentine's Day lineup and the community was helpful in providing the brand with information regarding the timing of Valentine's Day promotions. 

Denis Pombriant, Beagle Research Group, interviews Communispace CEO Diane Hessan as a thought leader.

State Street Global Advisors is partnering with Boston-based Communispace to launch the SPDR-branded community for registered investment advisors in the next few months.

StyleBoston's first month of New England's powerful women features Communispace CEO Diane Hessan. In the segment, Diane reveals that Communispace’s success comes from focusing on one thing and “trying to be better than anyone in the world at it.” She also provides insight for women looking to excel by urging them to “Dream Big.”  

Communispace CEO Diane Hessan was featured in Fast Company's Innovation Agents. The article highlights the innovative side of Communispace and features Godiva's community success story with their recent product launch of Godiva Gems. 

Bill Alberti, Vice President of Business Strategy at Communispace featured in 1to1 Media article, "What can companies do to rebound when their brand or industry reputation is tarnished, even if it’s out of their control."

In-Store Marketing Institute's Shopper Marketing Expo awards Wonka's rolling endcap as "Display of the Year." The endcap was the first vehicle to hit retail following a complete re-branding effort last year, focused on looking at the brand as "an experience." Janet Planet, innovation manager on the Wonka experience, shares how Wonka's online community of 300 18- to 24-year-old "creative candy lovers" has given them insight into what the Wonka retail experience should look like.

Communispace client GlaxoSmithKline was featured in the latest Pharma Market Research Report. Andrea Harkins, GSK's Senior Research Manager-Integrated Insights, shares how their community helped shaped the alli product in, "How alli's Brand Research Choice Morphed into a GSK OTC Staple." 

AdAge article, "Employees No Longer Baggage, but Blessing" highlights Kraft's Communispace community, "Foodii" of 2,000 employees. The goal of Foodii is not only to get to market faster and improve a product's chance of success, but also to get employees engaged and give them an insider look at initiatives and products.

Communispace President and CEO Diane Hessan honored in The Boston Business Journal's first list of Top Women-led Businesses.

Communispace researchers, Manila Austin, Ph.D. and Julie Wittes Schlack, offer their expert insights in ESOMAR'S Global Market Research 2010, Industry Report. For exclusive access to this chapter, click-on Read More below.

For more information or to purchase the full report, please visit ESOMAR's website.
ESOMAR is the world organisation for enabling better research into markets, consumers and societies. 

1to1 Magazine’s coverage of the CDW case study that discusses how the company drove hundreds of millions of dollars in revenue by establishing a customer listening program and also touches on the their work with Communispace.

Diane Hessan interviewed by Forbes.com in, "Secrets of Engaging Customers in Online Communities"

MediaPost's Marketing Daily showcases how IHG's Priority Club Rewards Communispace community helped them co-create a newly released credit card in, "Chase, IHG Intro New Credit Card"

Research Magazine features a results story from IHG's Communispace Community in, "Hotel loyalty club members co-create new credit card" 

Bill Alberti contributes to MediaPost Blogs Marketing Daily in, "Market Research Should Get Back To Its Roots"

Debi Kleiman, VP of Product Marketing, guest blogs for 1to1 Media in, "Hey Social CRM Cart, Here's Your Horse."

Debi Kleiman, VP of Product Marketing, contributes to eMarketing & Commerce (eM+C) in the article, "6 Ways to Optimize Your Online Community." 

CRM magazine interviews Mark Okicich, former director of marketing at Turtle Wax, on how their Communispace-built community helped Turtle Wax shine up relationships and burnish its brand.

Debi Kleiman, VP of Product Marketing co-authors Harvard Business Review Blog article "Don't Make These Mistakes with Your Online Brand Community"

Fast Company article, "Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing" highlights CEO Diane Hessan's presentation at ARF's Re:think Conference

AdAge article "Consumers Are Tired of Hearing About the Recession," written by Manila Austin, Communispace and Graceann Bennett, Ogilvy & Mather, highlights their recent study on the post-recession consumer

Adweek article, "Will Traumatized Consumers Ever Recover?" highlights joint research by Communispace and Ogilvy which focuses on the recession

The New York Times article, "Experienced Hands, Still Valued" showcases the unique and diverse employees at Communispace

The 2010 CRM Service Awards: Rising Stars—Communispace (The Dance Partner)
Communispace does a nifty two-step, providing clients with private communities and then helping to glean information from participants. 

Research Magazine article, "Has anyone seen the future of research?" highlights the Fast Forward London event hosted by Communispace, BrainJuicer, and OTX

The MediaPost blog article, "The Industry And The Consumer" highlights Communispace's C-Suite to Main Street research report

Jennifer Adams, Director of Client Services in Europe, contributes to MediaPost's Blog, Online Media Daily in the article, "Don't Get Lost in Translation" 

SVP of Innovation and Design, Julie Wittes Schlack, contributes the article, "Frugality And Social Status Trump Altruism" to MediaPost's Marketing:green blog

In the BrandWeek article, "When Liz Met Twitter: Fashion Brand Taps Social Media" Liz Claiborne shares how their community helps them keep pace with fast moving consumers

Overstock.com's Online Community is a Big Deal for Bargain Shoppers

In the AdAge digital blog article, "How to Use Social Technology in Pharma Marketing" Josh Bernoff of Forrester recommends Communispace for companies that really want to engage customers through listening

Research Magazine article, "Scientific insights from online communities" features Elsevier’s Yukun Harsono discussing the publisher’s Innovation Explorers Communispace community

Communispace CEO Diane Hessan spoke about the role of community in the social media landscape at the Business Innovation Factory—Click-on the link below to watch the podcast 

Forbes.com article, "Yes, I'm A CEO Who Really Uses Twitter" tells Diane Hessan's Twitter adventure

The 1to1 Weekly article, "'Community Giving' Has New Meaning for InterContinental Hotels,'" explains how IHG turned to their Communispace community to learn what charities their loyalty members value the most

AdAge article "Using Social Media to Listen to Consumers" features commentary from Communispace CEO, Diane Hessan, about the power of really listening

Godiva's private online community featured in the BusinessWeek article, "Following the Luxury Chocolate Lover," which highlights their success in listening amid recessionary belt-tightening

MediaPost'sOnline Media Daily publication, features commentary from Julie Wittes Schlack, Senior VP of Innovation & Design at Communispace, in "When Obama Listens People Talk"

MediaPost blog, Engage:Hispanics, features Communispace's experience working with Spanish-language brand communities in the article, "Spanish-language Facilitators Share Their Best Tips"

Charles Schwab's Communispace communities mentioned in AdAge article, "Marketing Execs: Researchers Could Use a Softer Touch" for connecting with consumers in their own voice

Communispace mentioned in BusinessWeek article, "Will Work for Praise: The Web's Free-Labor Economy" for successfully enlisting volunteer community members

B2B article, "Forrester survey finds social media leading way toward CRM 2.0" features Citrix Systems' Communispace community for putting a b-to-b spin on CRM 2.0 and social media

Communispace mentioned in CNN.com article, "Putting Facebook and Twitter to work"—which discusses the rise in consumer-generated content and social networking tools being used in corporations and IT departments

CEO Diane Hessan featured in the 1to1 Magazine blog post "Are You Listening?" discussing the dual benefits of communities—long term engagements with consumers to drive break-throughs and "fast-track" access to consumer interaction

MyCustomer.com article, "Insider information: Embracing user generated content" features Julie Wittes Schlack, Senior Vice President, Innovation & Design at Communispace

ESOMAR Awards the Crossing of Frontiers in Research at its Congress 2008—Disney/Communispace Win Best Paper Overall Award

CEO Diane Hessan's involvement in the 2008 Women Presidents' Organization panel mentioned in the MSNBC article—"A Time to Innovate: Some of the business world's most influential women get together to take on the future"

1to1 Magazine's Online Edition article, "Intercontinental Hotels Mines Customers for Advocacy" features IHG's Priority Club Rewards Communispace Community

BrandWeek article, "IHG Tests Power of Word of Mouse" highlights IHG's email campaign through their Communispace community

Communispace Researcher Katrina Lerman, featured in MediaPost's MarketingDaily article "Younger Hispanics Respond Better To Bilingual Online Marketing"

Online Media Daily features an article, "Looking For Insight In Social Media" by Julie Wittes Schlack, Senior Vice President, Innovation & Design at Communispace

1to1 Magazine article "The New Face of Focus Groups" features Debi Kleiman, Director of Product Marketing at Communispace

Conference Call: Digitas, InterContinental Hotels Group and Communispace

Kraft Tallies $100M in Sales Lift By Tapping Into Online Groups

MassTLC Announces Communispace as a First Round Finalist for the 2008 Technology Leadership Awards

Forrester: Don't Believe The Startup Hype

Boston Business Journal names Communispace one of the Best Places to Work

B2B Magazine asks Julie Wittes Schlack, VP of Innovation and Design at Communispace about the value and payoff of private online communities

Social Networking's Limits: Diane Hessan, CEO of Communispace, speaks to CRM Buyer Online

InterContinental Hotels Cultivates Customer Web Community to Improve Business

Online Networking Goes Small, and Sponsors Follow

Emotional Business Bonding on Social Networks

Close Ties: Lessons from FedEx, Schwab, eBay, and others on the customer-driven Web economy

Communicating the Voice of the Customer

Conversational Marketing in 2 Mins

Let Consumers Control More Than Just Ads 

People Engage More With Small, Branded, Well-Lit Communities

Get Customers Involved in Innovations

Wall Street Journal: Time on Your Side: Rating Your Boss's Flexible Scheduling 

Older Generation Infiltrates MySpace

It Takes A Web Village: Private online communities are providing special insights into customers' needs

Welcome to the Anti-Social Club

Meet the corporate research department

E-Commerce Times: Big Brands Tap Into Private Online Communities

MarketingProfs.com: Wired for Winning Loyalty

Communispace named "Cool Vendor" by leading Analyst firm

WizKid Awards Go to Next-Gen Customer Service Stars

2006: A Year of Great Possibilities

Why Companies Need Your Ideas - How They're Tapping Customers to Develop New Products

Small Business - VC Funds start flowing freely again 

It Takes a Community

How Communispace Corp. Benefits from its Customer Community

Does E-learning Equal E-Training