Expertise: CPG


2008 Forrester Groundswell Award Winner in the Listening category.

Mattel's The Playground Community Created by Communispace Helps Them Weather Recall Storm

In 2001, with an end goal of helping drive growth and innovation, Mattel's Worldwide Consumer Insights Department, along with Commnispace, created The Playground–a highly engaged online community of 500 moms with kids aged 3–10, to help them deepen access to insight into the lives and needs of moms. They succeeded.

Communispace and Mattel Win Prestigious Analyst Award for Using a Customer Community to Get it Right with Moms — Read Press Release