Chase Card Services and IHG: 2010 Forrester Groundswell Award Winner in the Embracing category.
IHG and Chase Enlist their Best Customers to Create a New Credit Card
IHG and Chase turned to Communispace to create a private online community of Priority Club members who also owned the current Priority Club Rewards Visa card product from Chase. Together with these members, they embarked on a 12-month process of exploration, ideation, development and testing of product features and marketing strategy optimization to create an ideal credit card product for frequent travelers, designed by frequent travelers. — Read More
Leading Analyst Firm Honors Communispace for Delivering ROI via Online Communities for Godiva and InterContinental Hotels Group/Chase Credit Cards — Read Press Release
2009 Forrester Groundswell Award Finalist in the Listening category.
InterContinental Hotels Group and Communispace: A 24/7 Listening Channel that Drives Results
For IHG, understanding their customers was an obsession. So we made sure no stone was unturned. Now they connect daily with their loyalty program members through three Communispace communities. Insights are funneled back to stakeholders and executives and then integrated into strategic business decisions, training documents for the hotels and call centers, creative briefs for promotions and ad campaigns and marketing materials. — Read More
InterContinental Hotels Group's Priority Club Rewards Community Created by Communispace Energizes Using the Power of 'Word of Mouse'
IHG wanted to test advocacy among some of its most loyal customers using minimal budget to drive incremental revenue. The Priority Club Rewards Community that IHG created with Communispace in 2007 was the logical place to test this new "twist" on word of mouth. — Read More