Today, Communispace, a pioneer of online customer insight communities for the world’s leading brands, and Starcom MediaVest Group (SMG) Multicultural, a leading, full-service media specialist company, announced an exciting new partnership with the launch of a joint consumer insight community focusing on the Hispanic multicultural market. As part of the partnership, Communispace and SMG Multicultural division will use the community to provide respective clients with rich insights into the largest growing U.S Population to transform Hispanic marketing strategies.
Responding to increased client interest from leading global brands in marketing to the Hispanic market, the new, shared on-line Hispanic community was launched on March 14, 2011 and is comprised of 300 Hispanic men and women between the ages of 25-54 who reside in the United States. A bilingual team of Communispace community experts will facilitate the community with ongoing input from the SMG Multicultural team.
“With the significant growth of the U.S. Hispanic population over the last ten years, this joint-research community provides not only Communispace, but also our clients, with a valuable resource tool to tap into and obtain insights from this important consumer segment,” said Stephanie Abell, Manager of Agency Solutions, Communispace. “Starcom MediaVest Group Multicultural has a rich history in successful multicultural campaigns for its clients and we couldn’t be more thrilled to be partnering with them on this new endeavor.”
"Since our goal is to deliver human understanding to grow our clients' businesses, the new on-line Hispanic community will enable us to listen and obtain a deeper level of understanding about what is meaningful in their everyday lives. We will use this information to strengthen strategies and in market activation approaches designed to reach the U.S. Latino audience in even more compelling ways," said Esther Franklin, EVP Director, Cultural Identities, Starcom MediaVest Group Multicultural.
About Communispace: The world's most admired brands turn to Communispace, the leader in generating game-changing insights via private online customer communities. Founded in 1999, the company has created more than 400 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation. Headquartered in Watertown, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, as well as Imperia, Italy and Sydney, Australia. For more information, please visit: www.communispace.com.
About Starcom MediaVest Group (SMG) Multicultural: SMG Multicultural is a division of Starcom MediaVest Group, the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experiences. These brand 'experiences' are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas-- created and owned by SMG's two global agency brands: MediaVest and Starcom, respectively Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 6,000 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek.
SMG is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group. Publicis Groupe is also ranked as the world’s second largest media counsel and buying group and is the first global network in digital and healthcare communications. Publicis Groupe launched VivaKi (www.vivaki.com) to leverage the combined scale of the autonomous operations of Digitas, Denuo, Razorfish, Starcom MediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: www.publicisgroupe.com