Clients
"It really gives us a unique way to stay in touch and be close with consumers. We're on their turf.
"—Gretchen Waitley, a consumer insight manager with KraftWelcome to the Corporate Research Department, Boston Globe
"It's different from traditional research because it doesn't take so long to plan and to get the information back. Within 24 hours, we launch an activity. They [internal teams] will actually have useful information to be able to start working on… there's nothing like that to keep people motivated and excited and working forward. I've had engineers that are blown away by what they get from customers, and those of us who work with customers on a regular basis say that's what it's all about and that's why we have this tool and that's why it's so amazing...
"—Tanya Maurer, HPPodcast: Why Digital Photography focuses everyone on its online community
"…for a company that is so decentralized, we were able to gather all of our internal constituents requests and wants and desires, marry those with what we were trying to accomplish from a corporate perspective, and then partner with you all at Communispace, to make sure that the tool accomplishes those things.
"—Winston Warrior, COX EnterprisesPodcast: Hardwiring Echo Boomers into Cox’ $13 Billion Corporate DNA
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Community Members
"What interests me about the community is the opportunity to express my personal opinions and ideas. I was thrilled to see many of the community's ideas and suggestions actually put into action in marketing campaigns for their various products. [Client] is truly a company who listens to its consumers and takes ideas/suggestions to heart. I have the highest respect for the company and will continue to support their causes and products."—Community Member
"This is something brand new, and I think we're going to have some fun, share some laughs and ideas and maybe invent some wildly interesting products and promotions! I think it's wonderful that [Client] is extending themselves so that we have a podium to share our thoughts. I wish other companies would follow their lead and show more interest in their customers. This is so unique!"—Community Member
"I am excited to use my creativity to help shape products and packaging. I am also very excited to meet other creative people from around the country. I feel by being part of this group I can make a difference even if it is a small one, every thing we do to share with others counts in the big scheme of things."—Community Member
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