The remarkable payoff of being close to their customers. Our clients' stories.
Companies say they want to get close to their customers—to understand them better, to make smarter decisions, to find the next big thing, to keep loyal customers, to beat out the competition—but how? Here's what some of our clients have been able to do using our private online communities.
GlaxoSmithKline Consumer Healthcare: Making customers the center of gravity to develop a blockbuster drug launch
GlaxoSmithKline developed its alli weight loss product and $155 million market launch with a community every step of the way.
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Kraft's South Beach Diet: Customers co-create 48 products THEY want to buy
Kraft's South Beach Diet let's consumers co-create a line of 48 branded products that became a $100 million success story in its first six months.
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