Research & Innovation
Eyes Wide Open, Wallet Half Shut:
The Emerging Post-Recession
Consumer Consciousness
The "great recession" of 2009 has taken a toll on consumers' emotional and financial well being, and the big questions on everyone's mind are: What happens next? Is it really over? And, what is the new "normal" really? As thought leaders and experts in understanding consumer behavior in the context of our culture, Ogilvy and Communispace teamed up to make sense of the effects the recession has, and will have, on Americans.
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