Worth a standing ovation.
Forrester Groundswell submissions from our partners 2007–2011.
We are a company grounded in strategic partnerships and dedicated to our clients’ success. When they are recognized with awards as prestigious as a Forrester Groundswell Award it couldn’t make us happier or more proud. A well-deserved “congratulations” to all our partners. For those not familiar, the Forrester Groundswell Awards are based on business results achieved through outstanding social technology applications.
| | |
| An Alliance for Success2011
GlaxoSmithKline and Ryan Partnership Chicago GSK and Ryan Partnership Chicago partnered with Communispace to recruit and facilitate the Costco Alliance, a private online community of 300 Costco members, most of whom were just beginning their alli journey. A group of consumers emerged whose voices were eloquent and unique, but whose stories were universal. Not only did these men and women provide ongoing support to one another and insight to GSK and Costco, but they also shared their pictures and stories on the Costco.com website and in The Costco Connection magazine, circulated to eight million Costco members each month.  | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Beyond the Brick: Philly Cooking Creme by Kraft Foods2011
Kraft Foods Last year, Kraft Foods was in the process of developing a new product idea: Philadelphia Cooking Creme, a delicious easy-to-blend spoonable creme that would make everyday cooking easier. With one of the largest campaigns in the history of Philadelphia Cream Cheese planned, the company wanted to make sure that this new product resonated powerfully with their consumers. Kraft Foods turned to their Communispace private online consumer communities for guidance, ideation and developmental support. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Listen. Solve. Grow. The Customer Impact on Elsevier’s SciVal Product Development2011
Elsevier The Innovation Explorers Community, composed of librarians, researchers, research administrators and executives, was at the ready to provide feedback and insight on SciVal. Elsevier wanted a user-based perspective on product naming and marketing/advertising. The community reacted to numerous ideas and ultimately reached a consensus on two of the names that Elsevier was considering. With the support of these key users and buyers, Elsevier was enthusiastic about moving forward with the proposed naming recommendations. In addition, after receiving reactions and suggestions about the advertising campaigns from within the community, Elsevier felt confident to move forward with member-preferred concepts. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| SHAPING UP SHIPPING: How Gilt Groupe listened to their customers to improve shopping experiences2011
Gilt Groupe In March 2011, Gilt Groupe, the leader of high-end online flash sales, partnered with Communispace to create a private online community of 500 of their core shoppers, both repeat and non-repeat Gilt Groupe customers. By partnering with Communispace, Gilt Groupe could have an open and ongoing dialogue with customers in real time. When the community launched, Gilt Groupe knew that shipping costs were a barrier for many shoppers but wanted to learn more, directly from their members. Gilt Groupe had to revise their shipping policy and the community was their vehicle to learn about their customers’ needs. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Co-creation leads to a product launch that invigorates the hair care category2011 Winner
Alberto Culver Alberto Culver has been the “Little Engine That Could” as it has historically been a relatively small company in a hair care industry that has Fortune 500 companies as direct competitors. As a result, Alberto Culver has recognized the need to be savvy with comparatively less resources and has seen promising in-market growth of its Nexxus and TRESemmé brands. With a vision of being the fastest-growing, most respected beauty-care company globally, Alberto Culver acknowledged the importance of embracing the voice of the consumer. As a result, Alberto Culver partnered with Communispace in May of 2007 to launch its first private online community, My Beauty Cafe. Alberto Culver was looking to infuse its core consumers in every step of the co-creation process. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Building Better Banking by Listening2010 Finalist
Bank of America Using its private online community of high school students, dubbed “Student Pulse,” co-created with Communispace, Bank of America was able to listen closely to students in order to help them refine the Morris Code initiative. The team conducted months of community work to help understand this customer mindset. Through a series of online discussions, qualitative surveys and other exploratory exercises, the community provided significant insight and improvements to the campaign. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Listening to Customers Accelerates New Product Adoption, Driving Growth2010 Finalist
Walt Disney Studios Home Entertainment Together with three private online communities (500 members each of family, early adopters and general entertainment consumers) created with Communispace, WDSHE set out to understand consumer perceptions and barriers to Blu-ray adoption, and to refine products and messaging cues to better resonate and encourage faster adoption. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Shopper Insights Power In-Store Success2010 Finalist
ConAgra Foods By continuously tapping their shopper community for input and transforming how they listened to consumers, ConAgra Foods brought newfound texture to their Shopper Seasons, bringing to life their consumers like never before. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| IHG and Chase Enlist their Best Customers to Create a New Credit Card2010 Winner
Chase Card Services and IHG IHG and Chase turned to Communispace to create a private online community of Priority Club members who also owned the current Priority Club Rewards Visa card product from Chase. Together with these members, they embarked on a 12-month process of exploration, ideation, development and testing of product features and marketing strategy optimization to create an ideal credit card product for frequent travelers, designed by frequent travelers. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Sweet Success: Godiva Gems and Communispace2010 Winner
Godiva Godiva turned to their community to understand their members’ changing behaviors during the tumultuous economic environment of 2009. What they heard led to the development of a new product line that would change the face of the brand and mark a ground-breaking moment for Godiva. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Network Solutions® and Communispace: Building Business by Creating a Circle of Trust 2009
Network Solutions® By creating a private online community of 300 Web Professionals, Network Solutions rebuilt its relationship with this important target segment by understanding and listening to their needs and challenges. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| How The Martin Agency and Communispace Helped Everyday Moms Become Walmart’s Muse2009 Finalist
Walmart Walmart had a unique opportunity in the downward trending economy of 2008–2009: to not only help moms by being a low-price leader, but to build deeper relationships with moms who needed to find new ways to help their families succeed on less. The Martin Agency partnered with Communispace to create a private online community of 900 moms, giving Walmart the chance to hear real moms talk. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| InterContinental Hotels Group and Communispace: A 24/7 Listening Channel that Drives Results2009 Finalist
InterContinental Hotels Group For IHG, understanding their customers was an obsession. So we made sure no stone was unturned. Now they connect daily with their loyalty program members through three Communispace communities. Insights are funneled back to stakeholders and executives and then integrated into strategic business decisions, training documents for the hotels and call centers, creative briefs for promotions and ad campaigns and marketing materials. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| CDW’s Best Sales Strategy: Listen to Your Customers2009 Winner
CDW From helping to improve the “cold call” experience, to creating best practices for prospect outreach, CDW has worked closely with its three private online communities, built and managed by Communispace, to take a new look at many aspects of its sales process resulting in a more customer-centric approach. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Through Communispace, Parents and Teachers Help Scholastic Book Clubs Update an Iconic Brand2009 Winner
Scholastic Book Clubs In August 2008, Scholastic Book Clubs embarked on a journey to improve their iconic "flyer” and find ways to make it more relevant to their audience. With the help of Communispace and The Reading Task Force they got a whole lot more than that. They got an amazing opportunity to directly connect with parents, kids and teachers as well as a new flyer inspired from their unbridled insights. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Being the Expert on Women Means Truly Listening—Just Ask Meredith Corp. and the Real Women Talking Community Powered by Communispace2008
Meredith Corp. Launched in September of 2007, Meredith Corporation's Real Women Talking is a community of 300 women, created by Communispace, who are committed to fostering family relationships, view their home as a creative outlet, and continuously strive to grow and learn. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| How Subaru-Sponsored Conversations Between Owners and Prospects in Their Private Communispace Community Generated Trust and Purchase Intent2008
Subaru Subaru used its Communispace community, The Subaru Owners Connection, to launch the "Prospective Buyers Project." The goal was to understand not only if interacting with owners could increase interest among prospective buyers, but also to evaluate if a Subaru-sponsored site that provided this interaction would be seen as a trusted source of information. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| InterContinental Hotels Group's Priority Club Rewards Community Created by Communispace Energizes Using the Power of 'Word of Mouse'2008
InterContinental Hotels Group IHG wanted to test advocacy among some of its most loyal customers using minimal budget to drive incremental revenue. The Priority Club Rewards Community that IHG created with Communispace in 2007 was the logical place to test this new "twist" on word of mouth. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| MTV Engages Its Viewers for Innovation; Need for Speed Is Met Using Its Private Community Fueled by Communispace2008 Finalist
MTV Despite its already extensive research program, MTV Research and Planning created its private online community with Communispace in June 2008 in search of the speed they need to fuel their ongoing innovation efforts throughout the organization. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Mattel's The Playground Community Created by Communispace Helps Them Weather Recall Storm2008 Winner
Mattel In 2001, with an end goal of helping drive growth and innovation, Mattel's Worldwide Consumer Insights Department, along with Commnispace, created The Playground–a highly engaged online community of 500 moms with kids aged 3–10, to help them deepen access to insight into the lives and needs of moms. They succeeded. | DOWNLOAD PDF
EMAIL IT
SHARE IT
|
| | |
| Capturing a new audience for Schwab2007 Winner
Charles Schwab Schwab spent six months intently listening to Gen X non-clients to find out what they needed in order to develop new products, services and communication meant just for them. The intimate and comfortable environment of their private online community enabled members to tell Schwab their personal stories, hopes and fears in new way and provided deep insight into how to reach this skeptical generational cohort. |
EMAIL IT
SHARE IT
|