Nobody brings the Communispace story to life as well as our clients.

An interview with a leading healthcare insurance executive on using communities to support growth and innovation

"We use the feedback and input from members for strategic planning in areas like new product development and to enhance the customer service experience.” – Healthcare Insurance Executive

A Partnership Against Bullying

In August 2011, the Ad Council, DDB and Communispace joined forces on a bullying prevention project to better understand parents’ perceptions of the issue. Their goal was to more deeply understand parents’ attitudes towards bullying to develop a meaningful and inspiring anti-bullying campaign that resonates with them. They also hoped to help spread awareness of a website created to guide parents and their children through bullying situations and, ultimately, put a stop to bullying.

Future Campaign

In financial services, building trust, credibility, and believability is a precise and difficult thing to do. The Ameriprise audience was suspicious and critical of the industry, so they needed to be armed with research-driven creative that could subvert the expectations of even the most cynical consumers. Ameriprise used research at every single stage of the strategic and creative development process to ensure that they were not only on the right track but also delivering on the objectives we set.

Capturing a new audience for Schwab

Schwab's Communispace community gave them deep insight into GenX attitudes and mindset about money

Forrester Research Case Study: How KLM Expanded The Influence of Market Research With its "In Touch" Community

Air France KLM's "In Touch" Community Increases Efficiences in Air France KLM's Multicountry Research

by Tamara Barber, with Reinke Reitsma and Erica Sorensen

CDW: B2B pioneer bringing customers inside, 24/7.

In an effort to truly understand their customers and purchasing habits, CDW saves an estimated $4Million. 

Cliff Freeman partners with Communispace

Communities help Cliff Freeman's upscale casual dining restaurant client develop a new creative TV campaign that lifted sales

Creators in their own ‘write'

Learn how Meredith Corporation empowered readers to create and contribute to a new Ladies’ Home Journal.

Nominated for best paper at the 2012 ESOMAR Congress.

Euro RSCG partners with Communispace

Euro RSCG partners with Communispace to understand the “ultimate” online/digital credit card experience

Listening to a New Generation

Frucor’s V Fuel Zone Communispace Community Taps into the Pulse of Gen-Y

GlaxoSmithKline Consumer Healthcare: Making customers the center of gravity to develop a blockbuster drug launch

GlaxoSmithKline developed its alli weight loss product and $155 million market launch with a community every step of the way.

Hallmark Idea Exchange and Project HaHa! Keep moms coming back to stores and loving updated products.

Hallmark engaged 200 mothers of young children to brainstorm ideas to better understand how people’s sense of humor was changing in an effort to retune its Classic Humor and Shoebox card lines.

Kraft's South Beach Diet: Customers co-create 48 products THEY want to buy

Kraft's South Beach Diet lets consumers co-create a line of 48 branded products that became a $100 million success story in its first six months.

Meredith’s Silver Bullet: Leading with Market Knowledge and Innovation. Women are Talking. We are Listening.

Meredith leveraged Real Women Talking to help them listen to women and uncover the "whys" driving their consumer behavior. 

NCCN: Walking in the shoes of cancer patients to improve the quality of life.

Cancer treatment centers get first-hand experience they need to drastically improve their patient-education approaches and how they deliver an overall support program. 

Social Media Engagement Takes Flight at Qantas

By giving members a louder voice within the organisation, Qantas Frequent Flyer crystallised a public social media strategy that would form the basis of future engagement online … and lead to some unanticipated benefits.

The Martin Agency partners with Communispace

Communities helped infuse the voice of the customer into The Martin Agency's creative process, and harnessed that voice as part of their new business efforts. 

My RA Fit Kit: Listening to Rheumatoid Arthritis patients to create a personalized fitness program

Community research provided the foundational offer need (staying active despite individual and unique RA needs) and the challenges and hurdles to the patient (where and how to access the information easily) from a trusted, credible source, in an easy-to-understand way (online customization and visualization of all of the exercises), along with the option to modify exercises as a patient’s physical ability fluctuated over time.

Use Only As Directed: How Pharmaceutical and Life Science Companies Can Safely Employ Social Media

Thanks to FDA mandates, medicine labels are clear about indicated uses and sternly warn consumers to use drugs only as directed. But despite the early and avid adoption of social media by professionals and patients alike, the FDA has not yet issued any explicit guidelines governing its use.